Certificate Program in Search Engine Optimization

Program Structure

The entire program has been broken into 3 sessions of 8 hours each:

Session One- IIntroduction to Search Engines

  • Introduction to Search Engines & SEO

Session Two – On Page & Off Page Optimization

  • Site Architecture and Keyword Selection
  • Content Design and Page Optimization
  • Linking Strategies
  • Technical Considerations
  • Introduction to Content Management Systems
  • How to Dissect a Website?

Session Three – SEO Tools

  • Introduction to different tools such as SEOmoz, WebMaster, Traffic Estimators etc.
  • Maximizing Conversions
  • Monitoring Traffic & Reporting>


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