One of the most important parts of marketing is to understand & delve deep into the target audience of the category. Digital is the place which breeds multiple facets of audience giving them an opportunity to extend different personas through various behaviors: This layer is broken into 3 interesting points of views & a scientific modeling of the digital audience of India.

Understand the digital customer

WHAT YOU WILL LEARN:

Digital Behaviour ( DAY IN A LIFE)

  • Usage Pattern
  • Social Media
  • WhatsApp

Customer Data

  • Buying Audience Data

User Journey (How do they Navigate)

  • Website
  • Apps
  • Social

Models

  • 1to1 and 1 to Many.

Consumer Data on social platforms

  • What they track/ what they don’t
  • What they share/ what they don’t

WhatsApp for Business

  • How to get in touch