One of the most important parts of marketing is to understand & delve deep into the target audience of the category. Digital is the place which breeds multiple facets of audience giving them an opportunity to extend different personas through various behaviors: This layer is broken into 3 interesting points of views & a scientific modeling of the digital audience of India.
Understand the digital customer
WHAT YOU WILL LEARN:
Digital Behaviour ( DAY IN A LIFE)
- Usage Pattern
- Social Media
- Buying Audience Data
User Journey (How do they Navigate)
- 1to1 and 1 to Many.
Consumer Data on social platforms
- What they track/ what they don’t
- What they share/ what they don’t
WhatsApp for Business
- How to get in touch