with the Advanced Program in Digital Media Marketing
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- The Digital Marketing Landscape
This intensive module has been designed to give those new to digital a complete overview of all the core digital marketing channels, how they affect each other and how they can work together in a brand’s digital marketing strategy.
The Digital Marketing Landscape
You will run through the acquisition tools (Search, Affiliate Marketing, Display Advertising) and retention techniques (email, Web Personalization) as well as some of the management issues (Legal Issues, Data Gathering, Integration with offline activity) to enable you to build the dream online strategy.
This module will also demystify the technical jargon commonly used in digital marketing such as RSS feeds, mash-ups, tag clouds, AJAX, social bookmarking and more…all in a simple, easy to understand way.
WHAT YOU WILL LEARN:
- Introduction to Digital Media
- Marketing
- Terms & Terminologies
- Display Advertising
- Introduction To Digital Selling
- Understand the digital customer
- Planning and integrating digital marketing campaigns
- Principles of digital assets design: Customer experience and usability
- Social Media
- Search engine marketing
- Search engine optimization
- Digital media planning & buying
- Mobile marketing
- Affiliate Marketing
- Email marketing
- Ecommerce marketing
- Digital Ad sales
- Controlling and optimizing digital marketing campaigns – Tools/Platforms