Innovate You
with the Advanced Program in Digital Media Marketing
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- Search Engine Optimization
Learn how to apply the latest SEO techniques and advanced data design principles to maximize your website search rankings.
Search Engine Optimization
This module will show you how to build high-performance websites and use advanced SEO solutions that will boost your natural search rankings and increase site visits.
WHAT YOU WILL LEARN:
- Introduction to SEO
- Search Engine Basic & Market Data
- SEO Objectives
- Review Sample Website
- Discussion On The Observations
- Based On The Topics Domain Will Be Booked
- Website Audit Basics
- Important Factors To Be Considered For Audit
- Setup Domain & Hosting
- Install WordPress
- Set Up Website With Minimum Features
- Important Plugins
- Importance Of Google Analytics
- Importance Of Google Webmasters
- Setup Of Google Analytics & Webmasters
- Setting Up Analytics On Other Search Engine – Bing
- Content Preparation – Imp Aspects
- Keyword Research
- Google Trend Analysis
- Competition Analysis – For Own Website
- Off-Page – Basic
- Google Places
- Directory Submission
- Tech Aspects
- Optimization
- The Digital marketing Landscape
- Understand the digital customer
- Planning and integrating digital marketing campaigns
- Principles of digital assets design: Customer experience and usability
- Social Media
- Search engine marketing
- Digital media planning & buying
- Mobile marketing
- Affiliate Marketing
- Email marketing
- Ecommerce marketing
- Digital Ad sales
- Controlling and optimizing digital marketing campaigns – Tools/Platforms