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- Principles of digital assets design: Customer experience and usability
This intensive module has been designed to give those new to digital a complete overview of all the core digital marketing channels, how they affect each other and how they can work together in a brand’s digital marketing strategy.
Principles of Digital Assets Design: Customer Experience and Usability
Principles of Digital Assets Design:
- Digital Marketing Basics
- Behavior Patterns
- Types of Digital Assets
- Digital Integrated Campaigns
- Reacting to a brief
- Case Studies with various examples e.g: using various touch points (Website, Microsite, Content, Social, Mailer, Display)
- Beauty of Call To Action
- Exercise
- Questions
Customer Experience and Usability
- Customer experience basics
- The Art of Interactivity
- Principals of Design
- Case studies with various e.g
- Interface
- Exercise
- Questions
- The Digital marketing Landscape
- Understand the digital customer
- Planning and integrating digital marketing campaigns
- Social Media
- Search engine marketing
- Search engine optimization
- Digital media planning & buying
- Mobile marketing
- Affiliate Marketing
- Email marketing
- Ecommerce marketing
- Digital Ad sales
- Controlling and optimizing digital marketing campaigns – Tools/Platforms