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with the Advanced Program in Digital Media Marketing
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- Planning and Integrating Digital Marketing Campaigns
This segment of the program will equip you with a scientific approach that is needed to assess digital marketing strategy in the overall scheme of things.
Planning and Integrating Digital Marketing Campaigns
A combination of case studies, best practice examples, and exercises, you will learn strategies for finding, engaging, and encouraging brand advocates. This eight-hour session will prepare you with a concrete application process for a real business.
WHAT YOU WILL LEARN:
- Understand how the elements of a digital marketing strategy can bring customers to the business
- Inclusion Of The Power Of Search Engine Optimization, Paid Search, Social Media, And Online Advertising
- Reflect On How Best To Extend Brands And Cultivate Relationships In These Channels In A Way That Supports A Holistic Digital Marketing Strategy
- Discover How Social Media Monitoring And Data Analysis Can Be Used To Improve Marketing And Product Development Activities
- The Digital marketing Landscape
- Understand the digital customer
- Principles of digital assets design: Customer experience and usability
- Social Media
- Search engine marketing
- Search engine optimization
- Digital media planning & buying
- Mobile marketing
- Affiliate Marketing
- Email marketing
- Ecommerce marketing
- Digital Ad sales
- Controlling and optimizing digital marketing campaigns – Tools/Platforms