This segment of the program will equip you with a scientific approach that is needed to assess digital marketing strategy in the overall scheme of things.

Planning and Integrating Digital Marketing Campaigns

A combination of case studies, best practice examples, and exercises, you will learn strategies for finding, engaging, and encouraging brand advocates. This eight-hour session will prepare you with a concrete application process for a real business.


  • Understand how the elements of a digital marketing strategy can bring customers to the business
  • Inclusion Of The Power Of Search Engine Optimization, Paid Search, Social Media, And Online Advertising
  • Reflect On How Best To Extend Brands And Cultivate Relationships In These Channels In A Way That Supports A Holistic Digital Marketing Strategy
  • Discover How Social Media Monitoring And Data Analysis Can Be Used To Improve Marketing And Product Development Activities