As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions. Instead of looking at companies, as they did in the past, they now look at each other and at their favourite personalities.

Influencer Marketing

Digital influencers share valuable, user-generated content. They are the trendsetters of the digital age. They’re at the top of the newsfeed; attracting likes, comments, shares, and other forms of authentic engagement that many brands can only dream of. This module empowers our students to a deep dive in understanding the science of Influencer Marketing.


  • Why do you think Influencer marketing is important?
  • What are the top benefits of Influencer marketing?
  • What one should look for while finalizing influencers for a campaign? Identify & Engage.
  • How do you reach out to Influencers?
  • Influencer Marketing Pricing model and it’s effectiveness?
  • Effectiveness of YouTubers/Instagrammers/Tik-Tok/Bloggers in the Influencer Marketing Ecosystem?
  • Challenges for Influencer Marketing/Marketers?
  • How to measure & report influencer campaigns?
  • Integrating Influencer Marketing with over all marketing strategy?