This module will cover a range of prevalent issues including identifying costly mistakes, using appropriate behavioral targeting, integrating email with your offline activities and assessing your newsletter effectiveness. You will leave the day with a sharpened email strategy having reviewed the effectiveness of your email communications.
This practical module will demonstrate how results and deliverability can be significantly improved by addressing common issues within all aspects of email marketing, from planning to setting realistic objectives and strategies, through improving deliverability, ensuring your emails actually reach your target audience and testing to make sure that you’ll be able to continually improve your campaigns, boosting results and profitability.
WHAT YOU WILL LEARN:
- What is E-mail? Deep Dive into Email Marketing
- Email Authentication & Delivery
- What Is IP Reputation?
- Email Strategy Content, Design & Optimization
- Audience Engagement, Automation & 1:1 Personalization
- Email Analytics
- Brand Case Studies & Trends In The Industry