Innovate You
with the Advanced Program in Digital Media Marketing
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- Ecommerce Marketing
Electronic commerce, commonly known as e-commerce, is the buying & selling of product or service over electronic systems such as the Internet and other computer networks.
Ecommerce Marketing
This program equips the participants to understand the nuances of E-Commerce & Internet based businesses and help them make appropriate business & marketing strategies using all forms of digital media.
WHAT YOU WILL LEARN:
- Understanding Electronic Commerce & It’s Importance
- How To Do SEO Of E-Commerce Website
- Using Affiliate Marketing To Promote E-Commerce
- Technology Infrastructure For E-Commerce
- E-Commerce Security Issues & Controls
- Implementing E-Commerce
- E-Commerce Marketing
- E-Commerce Business Models And Strategy
- The Digital marketing Landscape
- Understand the digital customer
- Planning and integrating digital marketing campaigns
- Principles of digital assets design: Customer experience and usability
- Social Media
- Search engine marketing
- Search engine optimization
- Digital media planning & buying
- Mobile marketing
- Affiliate Marketing
- Email marketing
- Digital Ad sales
- Controlling and optimizing digital marketing campaigns – Tools/Platforms