This comprehensive program equips you to understand the burgeoning Digital media industry & the process of strategizing, negotiating, and purchasing ad placements, or “inventory.”

Digital Media Planning & Buying

In a global scenario where media organizations need clear goals and structure, media planning and buying understanding is an essential part of digital Marketing curriculum. These skills are highly valued by corporations, media companies, media sales organizations, media buying and planning firms, research companies and of course advertising agencies.


  • Overview- Role of a media planner
  • Understanding Client Brief: Decoding The Expectations Of The Client, Setting Campaign Objectives
  • Audience Analysis: User Behaviour, Online Opportunities And Challenges
  • Market Research
  • Media Formats Channels And Placement
  • Media Planning Tools, Softwares& Platform Selection
  • Media Research And Analysis
  • Media Buying Options, Art Of Negotiating Rates
  • Sample Media Plan
  • Presentation To The Client
  • Execution And Delivery Aligning With Ad Operations
  • Digital Analytics: Measuring Campaign Effectiveness Across Media