Innovate You
with the Advanced Program in Digital Media Marketing
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- Digital Ad sales
This intensive module has been designed to give those new to digital a complete overview of all the core digital marketing channels, how they affect each other and how they can work together in a brand’s digital marketing strategy.
Digital Ad sales
The module is broken down into manageable sections including tools of the trade, How digital changed the paradigm, Digital Media Products, Targeting, Measuring Digital Media, the mechanics of Digital Media, Digital Media Math, selling Digital Media, Ad Operations, supporting Digital Sales, from quote to cash, recent Media trends and products.
WHAT YOU WILL LEARN:
- Tools of the Trade
- Digital Media Products
- Targeting
- Measuring Digital Media
- The Mechanics Of Digital Media
- Digital Media Math
- Selling Digital Media
- Ad Operations
- Recent Media Trends
- The Digital marketing Landscape
- Understand the digital customer
- Planning and integrating digital marketing campaigns
- Principles of digital assets design: Customer experience and usability
- Social Media
- Search engine marketing
- Search engine optimization
- Digital media planning & buying
- Mobile marketing
- Affiliate Marketing
- Email marketing
- Ecommerce marketing
- Controlling and optimizing digital marketing campaigns – Tools/Platforms