This intensive module has been designed to give those new to digital a complete overview of all the core digital marketing channels, how they affect each other and how they can work together in a brand’s digital marketing strategy.

Digital Ad sales

The module is broken down into manageable sections including tools of the trade, How digital changed the paradigm, Digital Media Products, Targeting, Measuring Digital Media, the mechanics of Digital Media, Digital Media Math, selling Digital Media, Ad Operations, supporting Digital Sales, from quote to cash, recent Media trends and products.


  • Tools of the Trade
  • Digital Media Products
  • Targeting
  • Measuring Digital Media
  • The Mechanics Of Digital Media
  • Digital Media Math
  • Selling Digital Media
  • Ad Operations
  • Recent Media Trends