THE DMTI

WHERE DIGITAL MARKETERS ARE BORN

Qualityis at the heart of everything that we do at DMTI.

DMTI works with senior digital marketing professionals to not only design the curriculum but to also teach the same. We bring in subject area experts for every aspect of digital marketing – each topic is taught by experienced professional who specializes in that topic. DMTI mentors have a proven track record in their work places.

They come to DMTI to share their love for digital and are not mere trainers. A select list of some of our mentors is given below:

Ajay Tripathi,

Ajay is a gamer by passion and a marketing ace by profession, with an experience and expertise spanning more than 11 years in the Interactive Digital Space. He has been instrumental in nurturing Ibexis Studios in the field of Social Games and Apps on Web, Social Media, Smartphones and Tablets. Under his guidance, Ibexis Studios is providing Games and Apps designing & development services for iPad, iPhone, Android and Touch Screen Devices. Ajay specializes in Mobile Entertainment, Sales & Marketing, Business Development, Account Management, Digital/Online Distribution, Computer Design and UX.

Aman Malhotra, Head Brand Solutions India, Google

Aman is working as the Head brand solutions team at Google India and is responsible for commercialization of YouTube. Before this, Aman was leading digital for the mobile business for Samsung, India. He provided Samsung India with his expertise in digital marketing assets – internet, mobile, gaming, digital OOH, and similar digital mediums to engage consumers. He has been active to develop, utilize and manage digital media such as internet, mobile, and interactive TV as consumer communication tools, develop and actively manage web/wap sites of products and services for consumer interaction and support various promotion/PR (Social Media) activities where technology plays a critical role.

Amit Duggal, Vice President – Omnicom Media Group (OMD)

Amit has over 13 years of experience in digital industry, handled online marketing for various reputed brands. Currently he is heading OMD group digital and mobility. With having worked for Digital agencies like Madison and Mindshare , Traditional Agencies like Leo burnett and Percept, with brands like Geodesic, Travelguru and Yatra and publisher like Indiatimes, his experience in digital advertising has covered all .He has handled varied clients in Telecom, FMCG, Ecommerce across Paid, Owned and Earned Media. He has also handled digital media initiatives for BJP campaign (Ab ke baar, Modi Sarkar) in 2014 very sucessfully. He has won many awards like ‘best Use of display advertising ‘, the smarties, the abby’s , Best use of mobile in marketing campaign for his companies .

Anil kumar Singh, National SEO Director at Ogilvy

Anil carries with him around 15+ Years of experience in online industry, currently working with Ogilvy as a National Director of SEO. There he is Accountable for the agency’s SEO and content vision, and managing the growth of the product by overseeing the SEO Leads, supporting the Client Services team, and playing an active role in New Business opportunities. Earlier to this he was connected with another very large agency ‘’ Interactive Avenues” for many years as Director –Search marketing .He has a strong understanding of Internet business and eCommerce and has supported search marketing clients like ICICI Group, HSBC, Airtel, Cleartrip, GE, SBI, Dishtv, Genpact, FutureBazzar, Dabur, HUL, to name a few. He is also a coach, a trainer and a key speaker in conferences.
Specialties: SEO strategies, Web Analytics ,Good understanding of CMS ,Social Media , (SMO, SMM) , Social Media Monitoring , Google Analytics.

Anil pandit, Vice President-Omnicom Media Group Programmatic, Lead- Accuen India

Over 14 years of experience in digital space, Helped Establish Programmatic Practice for Microad in India, Market Development,Strategic Technological Partnerships and nurturing Programmatic Buying in New cities Pan India. Responsible for Heading the Online Retention/Advertising Business for Delhi/NCR along with the overall Sales Revenue including the acquisition business.Handled a large team of around 20 People comprising Sales Managers,MAMs,KAM,Retention Managers and Account Managers.

Anurag Singh, Founder & CEO, markt.ooo

Anurag is Founder & CEO of markt.ooo; markt.ooo is a B2C e-commerce enabler for retailers & small businesses. It’s B2C shopfront is operated as a zero-commission marketplace. He’s spent almost all of his 10 year career in the mobile domain – spanning Telcos, Mobile VAS, Mobile Marketing and now Mobile Commerce. markt.ooo is his second startup – In 2009 he founded mobimasta, one of India’s first mobile agencies, acquired by a Affle & D2C venture in 2012. Mobimasta deals in mobile games and application development, mobile advertising, QR Codes and Augmented Reality. They have created apps and games for brands like Samsung, Reebok, Adidas and Orbit Gum. Prior to Mobimasta, Mr. Singh worked with BhartiAirtel (in the Value Added Services division) and with Buongiorno India as head of telecom operator business. With over 10 years of experience in the domain, Anurag has been in leadership positions from
a relatively young age. Being
a true believer in the mobile marketing movement, he hopes to grow the industry to a billion dollar strength in times to come.

Arjun Sinha Roy, Vice President – Head Internet of Things (IoT) Practice, netCORE Solutions

Arjun has 16 years of experience in the IT, Mobile and Digital industry. Currently working as Vice President and head of Inertent of Things (IoT ) practice at Netcore Solutions leading a business unit and a team of 25 people. Handling complete business operations including the P&L, sales, technology, product and operations. Have previously handled the Product Marketing and Strategic Alliances program. In my previous organization OnMobile where I handled multiple responsibilities including the Product Marketing for the Music Line of Business, Business Manager function on the Idea Account, Product Marketing lead for the Contest Line of Business.
Also worked as a product Manager at COMVIVA helping build and manage the Mobiquity line of Mobile Financial Services solutions. Experience across Sales, Key Account Management, Product Management. Have experience of selling to Telco/carriers as well as Enterprises.
Specialties: StrategySales, Key Account Management,Product Management, Go to Market Strategy, Product Marketing and Product Sales.

Ashish Arora, Vice President – Social Media at Interactive Avenues

Ashish likes to sum up his career as, “Born in theatre, raised by public relations and legally adopted by social media.” A communications professional throughout his 15 year career, Ashish’s PR stints include team lead roles at agencies like Blue Lotus & Text 100, and head corporate communications at Mahindra Special Services Group. Ashish believes that emerging as a topper in Mumbai University (TYBA) and Xavier Institute of Communications (PG in PR), were his life’s greatest “master fluke” moments. Currently in his capacity as Vice President, Ashish is a part of the social media practice at Interactive Avenues, a leading digital marketing firm. He hopes at that his lectures over the years at KC College (PR / MBA), SIMC, EMDI, XIC, Northpoint, etc. haven’t put those in attendance to sleep.

Bala Raghavendra Prasad, Chief Manager – Analytics , ICICI Bank.

He is a Post Graduate from XLRI Jamshedpur and is associated with ICICI Bank, since 5 years for the Analytics and data driven projects. He has accumulated more than 10 years of experience in Information Technology industry and digital marketing. He is an Expert resource on Data Analytics, Digital Marketing, Customer acquisition etc A Certified Google Analytics IQ professional. Building ROI across campaigns for products and Mobile APPs.

Bhupendra Pratap Singh, Business Director at GroupM

A digital Media professional with GAP qualification (Twice), Google Analytics Certification and hands on experience in SEM, PPC & Contextual advertising, SMO, SEO etc. Work profile includes Understanding the Marketing requirement, Business of clients, Target profiles, Market segments & running online initiatives- SEM, Social media, Banner Advertising, SEO etc. He has been fortunate enough to get opportunities to work in almost every possible business domain/category and have lived up to client’s expectations and have been achieving intended ROI in given & committed time period and budget.

Deep Sherchan, CMO & Co-Founder, Simplify360

Deep has been associated with Simplify360, a Social Media Management Platform, a company which boasts of an impressive list of agencies and corporates like Cafe Coffee Day, Spar Hypermarket, Starcom Mediavest Group etc.His acumen for transforming social data into action has led him to conduct several Social Media Research Projects. He specializes in analytics, online marketing, product management and marketing strategy.

Gopa Menon, Vice President at Isobar

Over 14 years of experience in Advertising and Marketing Communication with 12 years spent in Digital Media. Heading Strategic Planning / Buying across Digital & Emerging New Media for Isobar India, Aegis Media. Previously was Heading MEC Interaction, Group M ,Delhi, India and was responsible for maintaining P&L of the Unit, Responsible for Digital Strategy , Media Planning and Buying across digital mediums.

Hardik Shah, Digital Strategist & Certified Analytics Consultant

Hardik is a Search Marketing, Web Analytics, Social Media and Usability practitioner with a keen entrepreneurial mindset and a strong technology background. He has more than 8 years of hands-on experience in cross-functional Digital Marketing and Media Planning.
Having a keen understanding of the Web and its audience, he is proficient with developing and deploying high ROI strategies for online branding, marketing and business analytics. He has worked across diverse verticals like Travel, Hospitality, BFSI, Fashion, Health, IT, Real Estate and B2B.

Jeetendra K Pagwani, Senior Analytics Manager – DAN

With an experience of more than 4 years in Digital Marketing, Jeetendra is an experienced Digital Data Analytics expert with broad experience in Data Analytics, Attribution Modeling, Business Analysis and Product Development. Prior to this, he has worked with ICICI as Project Manager and has worked in the multiple disciplines of Digital Marketing like Digital Data Analytics, Search Engine Optimization, Digital Strategist. His wide domain knowledge of SEO, Data Analytics, Google Tag Manager, Tag Commander, Digital Strategy and Project Management makes him an expert in Digital Space. He has been associated with projects like Locator Application, Mobile App Deep Linking, Website Migration, Personalization and Multi-Channel Customer Management. Certification and rich experience together strengthen him in Google Analytics, Web Analytics, Google Adwords, Google Optimize, Mobile Optimization and Digital Strategy. He has done his double masters in Finance from Bangalore and several certifications in Computer Science, Market Research and Securities Market. His core objective is to excel in the Digital Marketing Project Management and Digital Data Analytics domain.

Kaustav Mukerji, Vice President, Crayons Advertising Limited.

Kaustav’s core focus is in Digital Media and Marketing initiatives with an inspired 8 year diverse specialization in Brand related and ROI driven campaigns. Prior to this he worked for brands like Omnicom Media Group, Bharti Airtel Limited, as Marketing Manager & Lead Architect – Performance Marketing for Starcom MediaVest Group. Here his responsibilities included developing business for Online Search Marketing, presenting new ideas to clients, combining Offline and Online Media solutions for clients. He has been overall in charge of business development for online search marketing.

Mihir Laakhani, Account Controller – Digital at Madison Media

Mihir is responsible for developing strategy and planning across biddable media and programmatic at Madison Media. He has 7 years of experience in strategizing, planning and managing various paid media campaigns across various vertices. He is performance driven marker with track record of managing multi-channel paid campaigns.
Mihir has experience of 4 years working on paid media across various platforms like DoubleClick, Adwords, Bing, YouTube, Facebook and has a credit of serving a list of reputed clients in Banking, Insurance, Travel & Hospitality, Entertainment, Technology, Automobile, Health Care, Education, vertices to name few. Before mastering Skills of working on Paid Media, he has added 3 years of experience in Organic Search and Software Developer in his portfolio.
Mihir was Strategist – Paid Media and was responsible for a team of fifteen and developed RTB and Search Strategies across his portfolio at iProspect Communicate2. Reading and Traveling occupies his leisure time.

Nitin Karkara, Head of Digital at Havas Media Group

More than 16 + Years of Quality Work Experience, Recognition and Appreciation – with proven success in managing Key Leadership roles across industries on both the Client and Agency side – having key emphasis on Digital Marketing and Strategy, E-Commerce, Social Media Marketing, Mobile and Search Marketing, Digital Media, Analytics, Business Development, Account Management and Client Servicing.

Pavan chandra, Partner at Litmus Asia

He has been a practicing media communication professional for over 27 years. His primary expertise is the development of communication plans for various brands -along with those for social change. This journey has taken him across various parts in India, Jordan, Palestine, Yemen, Singapore and Taiwan. For the past 5 years, he has been involved in learning and devising ways and means of using new media –internet and mobile – and developing communication to affect change in dissemination of education in rural areas.

Priya Swaminathan, Practice Head for Digital Services – Infosys BPO

Priya is a Digital Marketing Specialist with comprehensive experience in Digital Advertising, Content Development and Online Marketing. She has amassed abundant insights in profit centre operations, business consulting, business development, Campaign Management – banner advertising, Search Engine Optimization, Social Media Optimization, Media Planning & buying, Affiliate Management, E-mail marketing, Web Analytics, Usability, Accessibility, customer acquisition and retention.

Raghu Seelamsetty, Managing Director, India and MENA, DG (MediaMind)

Raghu is currently the Managing Director, India and MENA for MediaMind, a global provider of digital advertising solutions that optimize the use of media, creative and data for enhanced campaign performance. He is a seasoned new media executive having extensive experience in working with online media and businesses. He specializes in aligning business strategy with new technologies and opportunities thrown open by online media. He has co-founded two highly successful companies ‘cellexchange’ and ‘cinoni’.

Rahul Vengalil, Founder, What Clicks

Started his career as an entrepreneur back in 2006. A gang of friends introduced lifestyle tabloid in the emerging market of Cochin & Trivandrum in Kerala. The tabloid was created keeping in mind the aspiration of the urban IT crowd who wanted to experience the various nuances of life with special focus on the happenings in the city of residence. Having realised that the content & the format was much ahead of time, He moved to Bangalore in 2008 and joined DNA newspaper for ad sales. Taking a leap of faith in 2010, he switched gears and moved to digital marketing in Interactive Avenues. He learnt the basics of digital marketing during the stint at IA, where he also had the opportunity to work with some of the leading brands like Tanishq, Xylus, Toyota, Myntra, Britannia, Carat Lane to name a few.In 2011, he was entrusted upon the responsibility of setting up Isobar, a Dentsu Aegis Network company in Bangalore. In a span of 5 years, he grew isobar from the single person agency to 50 employees in 2016 Dec, when he decided to start company of his own. At isobar, he worked with AirAsia, Myntra Fashion Brands, Wrangler, Sterling Holidays, Sun NEtwork, Sonata Watches, Flipkart Ads, 3M India, Acer, TTK, etc

In his current role at What Clicks, they set to help brands & agencies alike to manuever through the intricacies of digital media marketing and improve efficiency & effectiveness by driving awareness to adfraud, viewability, security, campaign optimisation, etc.

Ritesh Singh, Co-founder & CEO, #ARM Digital

Ritesh founded ARM Digital after a stint as the National Director at MEC Interaction. Before this he was Business Head at SMG Digital where he worked for 6 years. In his role at SMG, he was one of the leading flag bearers of digital in India. In his last role as a Business Head – India, SMG Digital, he had been steady in learning, co- learning & imparting digital knowledge with clients & publishers partners, managing & mushrooming existing business and also working with global teams on global clients. At SMG, he was also part of many global digital initiatives & pitches and latest accolade was being part of GLOBAL IMPACT CIRCLE, a 25 member global team set to achieve various common objectives across the globe

Sachin Kumar, Founder, Bottle Openers, A Digital Consultancy

Sachin has more than a decade experience in handling brands and has been associated with large advertising agencies in India like Motivator, Maxus (Group M) , Reprise and FCB Ulka . He has handled more than 40 brands and donned multiple hats – Communications Planner, Marketing Manager, Advertising & Digital Strategist. Lead Digital Strategy for Iconic brands like Coca-Cola, Nestle Social Command Centre – DAT, Apple , Yamaha etc.and many Start-ups .He now runs his own company ‘Bottle openers’ –a growth hack digital communication consultancy services.
Specialties: Communication strategy, New Product Launch, Brand Management, Retail Strategy, Brand Activation, Market Research, Online & Mobile Marketing , Social Media Marketing, Web Design, Web and Social Analytics, etc.

Shashank Saksena, Vice President – Digital, Aviva India

With over a decades experience in Digital Media, Shashank is an experienced product and marketing expert with a broad experience in planning, usability technology and business planning for Internet products. Shashank has served with Aircel as Head, Digital Marketing & engagement and Bharti Airtel Limited as DGM, Marketing. His core competencies lie in Technology & product specs, information architecture & usability, ad positions, SEM & SEO implementation.

Shubho sen gupta, Co-founder of Healthcare startup

He has worked with brands (Tata Tea, Mahindra, Times of India, IAMAI, etc) and help set up or enhance existing digital capabilities. The focus has always been on aligning ‘digital’ (consumer facing) with business objective. Looked after and grew Coca-Cola digital properties in India/SWA, this included setting up Coke Studio India. Worked with global team on London Olympics, setting up ‘Unified Coca-Cola’ global best practices. Currently busy with launching his own healthcare startup.

Sunder Ramachandran, Head – Sales Training (Global Commercial Operations), Pfizer

Sunder is a highly energetic learning professional with extensive experience in organisational learning, technical training & capability development. Having spent 5 of his last 11 years in L&D as an entrepreneur has provided him valuable experience on both the ‘Buy’ & ‘Sell’ side of the learning business. He brings an entrepreneurial spirit & a profit maximization mindset to all business endeavors. Sunder’s articles on workplace learning have been published in leading media outlets including Economic Times, Times Ascent, National HRD newsletter, HRMasia.com, Askmen.com & Rediff.com. His published work can be viewed through the publications section.He specializes in Social Learning, Building & managing learning communities, Facilitator development, Program management of learning, Internal marketing of learning solutions and Leading high impact workshops.

Sweta Sharma, Founder & CEO at Melloto

Sweta currenlty is the Founder & CEO at Melloto . With a diverse experience from Analytics Consulting to Co-founding one of the leading Social Media Analytics product, Sweta has worked across functions to ensure smooth management and business operations. Prior to this Sweta worked at Simplify360, she spearhead the business development, partnerships, product vision and overall strategic and revenue growth of the company. Statistician by education, she is completely data driven and result oriented. Her experience and skill sets include Social Media Analytics, Social Media Management, Online Marketing, SEO, SMO, Social Listening, ORM, building and fostering client relation- ships and nurturing startups.

Tanushree Radhakrishnan, National Head – Strategy & Programmatic, Zenith

With an experience of over 12 years, she bring with her a great combination of marketing and advertising. She have had the opportunity of working with the well known digital advertising agencies in India like Webchutney & Zed Digital (Publicis Groupe). During the last nine years, she have been involved in building brands through digital advertising; making Search click for them, creating a face on Facebook, chirping on Twitter and making heads turn on the Yahoos & Rediffs of the world. She has been actively involved with performance campaigns for clients, maximizing ROI for them in a way possible only through this medium.