Started his career as an entrepreneur back in 2006. A gang of friends introduced lifestyle tabloid in the emerging market of Cochin & Trivandrum in Kerala. The tabloid was created keeping in mind the aspiration of the urban IT crowd who wanted to experience the various nuances of life with special focus on the happenings in the city of residence. Having realised that the content & the format was much ahead of time, He moved to Bangalore in 2008 and joined DNA newspaper for ad sales. Taking a leap of faith in 2010, he switched gears and moved to digital marketing in Interactive Avenues. He learnt the basics of digital marketing during the stint at IA, where he also had the opportunity to work with some of the leading brands like Tanishq, Xylus, Toyota, Myntra, Britannia, Carat Lane to name a few.In 2011, he was entrusted upon the responsibility of setting up Isobar, a Dentsu Aegis Network company in Bangalore. In a span of 5 years, he grew isobar from the single person agency to 50 employees in 2016 Dec, when he decided to start company of his own. At isobar, he worked with AirAsia, Myntra Fashion Brands, Wrangler, Sterling Holidays, Sun NEtwork, Sonata Watches, Flipkart Ads, 3M India, Acer, TTK, etc
In his current role at What Clicks, they set to help brands & agencies alike to manuever through the intricacies of digital media marketing and improve efficiency & effectiveness by driving awareness to adfraud, viewability, security, campaign optimisation, etc.