The entire curriculum is broadly divided in 21 modules, 8 hours x 28 days of classroom training and 7 rigorous tests in partnership with the likes of Google, Facebook, Twitter, Mediamath/HTTPool etc for you to shine in your ever changing need of re-skilling yourself.
Social Media & Content Marketing
This module is divided into two halves. The first half of the program will take you through in-depth features of various social media platforms such as FB, Twitter, YouTube, LinkedIn, Blog, Forums, Pinterest, Instagram, etc. and how to market/communicate through them. The second half of the program will focus on building effective communication strategies on all channels.
This module is designed for those who are interested in understanding the finer nuances of social media & content marketing.
- Understanding the various Social Media Platforms
- Knowing how to market/communicate through Social Media Platforms Choosing a platform to fit the brand objective
- Objectives and Metrics
- Research and Mapping
- Tools, tactics, targets and teams
- Developing an effective Social Media Strategy
- Content Marketing