Whether a business is new to digital media spends or has digital media as an established part of its media mix, Search Engine Marketing (SEM) forms a large part of the total digital media spend.

Search Engine Marketing

Search Engine Marketing is the core area of customer acquisition for most brands that use digital platforms to reach out to potential customers. The demand for skilled SEM professionals far surpasses the availability of the same.Our program targets to train students to prepare them for the Google Adwords certification. However, it’s not a mandatory requirement for this format of training.

Learning Outcomes:

  • Search Engine Marketing Fundamentals
  • Keyword Research & Campaign Structure
  • Campaign Management on the web console & Google Adwords Editor Campaign Optimization
  • Campaign Management Training – Analysis & Reporting
  • Consultation and Practice on Live Campaign (Optional)