The way digital media is bought and sold is changing rapidly and yesterday’s technology doesn’t apply today. Look at any trends in digital media for future and you are sure to spot reports on how Programmatic Buying is becoming the key trend and is a must know for marketers.

Programmatic Buying

DMTI is the first Institute to offer this course which will provide you with an advanced understanding of the programmatic media ecosystem, including an in-depth working knowledge of the key technologies that make up today’s programmatic. This course is designed to provide the foundation needed to navigate the complex programmatic advertising landscape.

Learning Outcomes:

  • Introduction To Digital media new frontier –Programmatic buying
  • Key terms to communicate like a pro
  • Sales Organizations – Today and Tomorrow
  • Buyer Landscape – Today and Tomorrow
  • Understanding Your Tech Stack
  • SSP/DSP Vendor Demonstration
  • 5 Stages of Buying & selling
  • Rise of Programmatic Guaranteed
  • Channels: Mobile, Video, Social, Email, Native