Mobile technology has already fundamentally transformed personal communications, but with mobile becoming ever more ubiquitous, driving increased social media activity and allowing digital communications channels to be accessible on the move, it is having a huge impact on how organizations, businesses and brands talk to customers.
This module is an introduction to this emerging channel, covering best practice, technical issues and insight into customer behavior, all backed up by practical examples and the latest research.
It will provide you with a solid understanding of the mobile marketing landscape focusing on practical skills and cutting-edge case studies; you will leave with a thorough knowledge of the technologies and terminology of mobile. You’ll be able to discuss best practice guidelines, articulate the benefits and opportunities of a mobile strategy, and how this fits into a multichannel approach.
- Mobile Advertising Ecosystem & Market in India
- Understanding the Mobile User
- Strategic Framework for Use of Mobile Advertising
- Advertising Options – Creative & Media
- Measurement, Monitoring & Impact Evaluation
- Mobile Commerce
- Cross Channel Marketing
- Strategy and Planning