In a global scenario where media organizations need clear goals and structure, media planning and buying understanding is an essential part of digital marketing curriculum.

Digital Media Planning & buying

Media Planning & Buying skills are highly valued by corporations, media companies, media sales organizations, media buying and planning firms, research companies and of course advertising agencies. This comprehensive program equips you to understand the burgeoning digital media industry & the process of strategizing, negotiating, and purchasing ad placements, or “inventory.”

Learning Outcomes:

  • Overview- Role of a media planner
  • Understanding Client Brief: decoding the expectations of the client, Setting Campaign Objectives
  • Audience analysis: User behaviour, online opportunities and challenges
  • Market research
  • Media formats channels and placement
  • Media planning tools, softwares & platform selection
  • Sample media plan
  • Presentation to the client
  • Execution and delivery aligning with ad operations