This segment of the program will equip you with a scientific approach that is needed to assess digital marketing strategy in the overall scheme of things.

Digital Strategy

This module is a combination of case studies, best practice examples, and exercises, you will learn strategies for finding, engaging, and encouraging brand advocates. This session will prepare you with a concrete application process for a real business. This program will unclutter your mind in digital thinking.

Learning Outcomes:

  • Understand how the elements of a digital marketing strategy can bring customers to the business.
  • Inclusion of the power of search engine optimization, paid search, social media, and online advertising.
  • Reflect on how best to extend brands and cultivate relationships in these channels in a way that supports a holistic digital marketing strategy.