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WHERE DIGITAL MARKETERS ARE BORN

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social media marketing

The wide reach of social media means that an increasing number of businesses are including it in their marketing outreach along with other traditional forms of advertising. It is easy to use, significantly cheaper and provides real-time feedback. Whether you’re setting up a Facebook page or an Instagram account, there is no doubt that social […]

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Hardly anybody with an internet connection is unaware of the power of social media and brands not far behind. Social media provides them with a place to not only reach out to their customers but also make themselves relatable and human. Keeping up with social media though can be a tough task with algorithms and […]

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Facebook unveiled its BIGGEST algorithm change earlier this month, to favor news from friends and family rather than brands which strive hard to reach out to its audiences! This ginormous transition will certainly show a spike in the CPM rates for Facebook Ads. Most Digital marketers world over predict a jump from $1 to $15. […]

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Social Media has become an inseparable part of our lives. It inspires us, prompts us to take action, start a change-sparking conversation, and express ourselves freely. The Social Media landscape is dominated by 6 leading platforms, each a star in its own right. So, how do these platforms use Digital Marketing to help businesses to […]

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In this day and age, managing your mobile data consumption has become a very real struggle. With faster speeds we find heavier forms of content. Installing data savers, manually controlling data usage and even switching over to a prepaid connection are just a few of the methods we employ to stay within our monthly limit! […]

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Circa 2009, India – As a social media marketeer, yours truly like the handful of us then, realised the importance of Facebook ads as a key input on social media strategy. We were tracking brand fan pages from the West and following best practices to acquire more fans on our pages. Of course by then […]

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