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digital marketing techniques

No business can succeed without a good marketing strategy. With so many forms of marketing available, businesses often find themselves pondering about the best marketing mix for their needs. While the charm of mainstream marketing strategies cannot be denied, the most important strategy to keep in mind in today’s business environment is digital marketing. In […]

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The evolution of the digital marketing industry means more jobs on hand, but the rising popularity also means increased competition for the right job and employers who have an increased understanding of digital marketing and the skill set required. Therefore standing out of the crowd at your digital marketing interview is not only important, but […]

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digital media marketing

As the new year begins, let us take a look at the top five digital marketing campaigns of 2019 to prepare ourselves for the amazing content that is bound to be headed our way. Oddly Ikea: Autonomous sensory meridian response or ASMR videos are hugely popular right now with many people turning to them for relaxation […]

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digital media courses

A booming, dynamic and vast field of marketing, digital marketing can encompass a wide number of roles. These can include marketing campaigns designing, maintaining, supplying the right content for an organisation, social media engagement, website management and more. Digital marketers utilise tools such as PPC, SEO, SEM to develop strong and innovative digital marketing strategies […]

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The importance of search engine marketing (SEM) has grown by leaps and bounds over the years. Virtually every online marketer relies on it to take their brand ahead and keep on top of the search engine rankings. However, only a few of them think of getting a search engine marketing certification, which is a shame […]

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In this competitive day and age, businesses are looking beyond internships, scores and extracurriculars while hiring employees. Most businesses are on the lookout for employees who can add something to the organisation and take it forward. In such scenarios, a simple graduate degree may not take you far. One needs to build up one’s resume […]

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Programmatic buying uses a lot of jargon that most people are not familiar with, and when people are not familiar with something, they are not likely to adopt it. Which is a shame as companies can really benefit from it. So let’s look beyond the jargons and understand what programmatic buying is. In simple terms, […]

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Learn Digital Marketing

Starting one’s own start-up means dealing with a million things that need one’s attention. Everything right from managing the product, logistics, payments to marketing requires direct supervision and decision making. In this situation, many entrepreneurs tend to ignore marketing as it seems to be an expensive liability. But this could not be farther from the […]

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Put Your Career In High Gear

Aug 08 2018 The DMTI

Digital Marketing Career

Dreaming of a career in digital marketing With over 90% marketers suffering a shortage of relevant digital skills and only 8% companies feeling strong in the digital arena, there has never been a better time to go fire up your career! But being industry ready means being well-versed in all things digital, and the best […]

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Digital Marketing Superstar

From smartphones to social media, our lives in the 21st century is ruled by all things digital, so it is no surprise that digital media marketing is growing with such leaps and bounds. The transition has not been too easy though, India still lacks highly skilled and efficient professionals in the digital marketing industry, one […]

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