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THE DMTI

WHERE DIGITAL MARKETERS ARE BORN

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content marketing

240 characters, 30-second videos, it seems like short-form content is the order of the day. Why would someone spend their time reading a 500-word article when they can read a short piece and get the same information is the argument. After all, short-form content can provide concise information, people don’t have to spend valuable minutes […]

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content strategy

Content without value-add is just a collection of words. If a brand’s content strategy is not delivering value then there is a need for the brand to do a serious rethink about their offering.  A brand needs to utilise its content in an effective manner to see their desired results. Every piece of content needs […]

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