With many years of representing the buyer side in both Agency and Advertiser roles and having developed deep expertise in targeting, bidding and optimization across publishers, ad networks and exchanges, he felt the need to reorganise the fragmented online marketing landscape by integrating cross-channel media buying, audience data and predictive analytics into a single digital advertising platform – this was the foundation on which DeltaX is built.
Prior to founding DeltaX, Ravi was with Directi where he lead a business unit that focused on the expansion of their hosting business. He also oversaw online marketing across the groups business units and contributed to the monetization of a multi-million$ Domain portfolio. Earlier, he was with Havas Media where he initially lead the digital agency business in India and later set up and ran the networks’ Global Center of Excellence as an independent profit center delivering world-class Media Buying, SEM, SEO, Analytics, Creative & Technology solutions to agencies and advertisers across continents.
His early career was spent as a Market Researcher where he developed his expertise in quantitative analysis and market dynamics. Ravi likes sharing his passion for data-driven marketing and digital transformation and can occasionally be seen speaking at industry events and teaching at premier institutions.