Best Digital Marketing
Training Programs

The weekend programs are designed for working professionals who are either new to digital marketing or want to specialize in a particular aspect of digital marketing. Conducted by senior digital marketing professionals, the programs are highly interactive with a focus on practical learning.


Social Media Marketing

40 Hours, Weekends Only (Saturday or Sunday)

This is a 40-hour program that will cover Social Media platforms & strategy and include Online Reputation Management, Online PR & Social Listening. The program is divided into two halves. The first half of the program will take you through in-depth features of various social media platforms such as FB, Twitter, YouTube, LinkedIn, Blog, Forums, Pinterest, Instagram, etc. and how to market/communicate through them. It will talk about case studies on each of the above platforms, discuss the brand possibilities on these platforms and explain how to choose the platform & what to do on it from a brand or industry perspective.

The second half of the program will focus on building effective brand strategies on Social Media. What are the tools that can enable you to listen to online conversations? You will learn how to choose the best tool for social listening and how to analyze brand sentiment (and competition analysis). You will also learn how to build & manage the reputation of a brand (or person) online.

This program is designed for those who are interested in understanding the finer nuances of Social Media Marketing or wish to make a career in the same.

LEARNING OUTCOMES:

  • Understanding the various Social Media Plaforms
  • Knowing how to market/communicate through Social Media Plaforms
  • Choosing a plaform to fit the brand objective
  • Objectives and Metrics
  • Research and Mapping
  • Tools, Tactics, Targets and Teams
  • Developing an effective Social Media Strategy
  • Online Reputation Management
  • Social Listening
  • Social Media Optimization
  • Social Book Marking

Program Structure

The entire program has been broken into 5 sessions of 8 hours each:

Module 1 :Introduction to Social Media

  • What is Social Media?
  • Evolution of Social Media
  • How the World & India consumes Social Media?

Module 2 :Facebook for Business

  • The world of FB.
  • Statistics
  • FB offerings for Brands
  • Business Pages & Features
  • EdgeRank
  • Strategies & Insights
  • Case Studies
  • Best Practices
  • FB Advertising
  • Applications & Resources

Module 3 :Using the LinkedIn Network

  • Statistics
  • Why LinkedIn
  • Options for Brands
  • Company Pages
  • Groups
  • Q & A
  • Advantages of using LinkedIn
  • Best Practices
  • Advertising on LinkedIn
  • Case Studies & Resources

Module 4 : Twitter, power of 140 characters

  • Statistics
  • When & How to use
  • Twitionary
  • Hashtags
  • Trending Topics
  • Live Tweeting
  • Customized Content
  • Influencers
  • Tools & Measurement
  • Klout Score
  • Celebs vs. Brands
  • Case Studies & Best Practices
  • Twitter Advertising
  • Resources

Module 5 : Brand Channels & YouTube

  • YouTube Statistics
  • Basic Features
  • Opportunities for Brands
  • Content Approach
  • Approach for Views
  • YouTube Insights
  • YouTube Advertising
  • Case Studies
  • Best Practices
  • Resources

Module 6 : Other Social Media Platforms

  • Blogging
  • Forums & Reviews
  • Photo Sharing
  • Pinterest
  • Instagram

Module 7 : Online PR & ORM

  • Critical Thinking
  • Planning 101
  • Hybrid Media Expansion
  • Social Snowball
  • Measurement & Accountability

Module 8 : Art of Social Listening

  • Monitoring
  • Engagement & Analytics
  • Case Studies
  • Social Media Monitoring Tools
  • Social Media Metrics
  • Social Media Evolution
  • Monitoring & Engagement In Action

Module 9 : Social Media Strategy

  • Understanding the Brand
  • Understanding the Objective
  • Understanding Strategy
  • Understanding the Medium – Medium Mix
  • Finding the intersection between Brand, Objective and Medium
  • Routes (brand vs theme, activities – promotion heavy, information heavy, content heavy)
  • Communication Strategy
  • Content Strategy
  • Measurement/Monitoring
  • Refinement / Optimization

Module 10 : Assessment & Feedback

Assessments are a mandatory part of DMTI programs. DMTI Certification is given only on successful completion of projects/assignments and tests.