- Home
- Our Programs
- Short Term Programs
- Advanced Program in Social Advertising
Best Digital Marketing
Training Programs
The weekend programs are designed for working professionals who are either new to digital marketing or want to specialize in a particular aspect of digital marketing. Conducted by senior digital marketing professionals, the programs are highly interactive with a focus on practical learning.
Advanced Program in Social Advertising
40 Hours, Weekdays & Weekends
This is a 40-hour program that will cover Social Media platforms & strategy and include Online Reputation Management, Online PR & Social Listening. The program is divided into two halves. The first half of the program will take you through in-depth features of various social media platforms such as FB, Twitter, YouTube, LinkedIn, Blog, Forums, Pinterest, Instagram, etc. and how to market/communicate through them. It will talk about case studies on each of the above platforms, discuss the brand possibilities on these platforms and explain how to choose the platform & what to do on it from a brand or industry perspective.
The second half of the program will focus on building effective brand strategies on Social Media. What are the tools that can enable you to listen to online conversations? You will learn how to choose the best tool for social listening and how to analyze brand sentiment (and competition analysis). You will also learn how to build & manage the reputation of a brand (or person) online.
This program is designed for those who are interested in understanding the finer nuances of Social Media Marketing or wish to make a career in the same.
Mode of Training
LEARNING OUTCOMES:
- Understanding the various Social Media Plaforms
- Knowing how to market/communicate through Social Media Plaforms
- Choosing a plaform to fit the brand objective
- Objectives and Metrics
- Research and Mapping
- Tools, Tactics, Targets and Teams
- Developing an effective Social Media Strategy
- Online Reputation Management
- Social Listening
- Social Media Optimization
- Social Book Marking
Program Structure
The entire program has been broken into 5 sessions of 8 hours each:
Module 1 :Introduction to Social Media
Module 2 :Facebook for Business
Module 3 :Using the LinkedIn Network
Module 4 : Twitter, power of 280 characters
Module 5 : Brand Channels & YouTube
Module 6 : Other Social Media Platforms
Module 7 : Online PR & ORM
Module 8 : Art of Social Listening
Module 9 : Social Media Strategy
Module 10 : Assessment & Feedback
Downloads
Faculties
Meet the digital marketing experts creating their mark in the dynamic digital world. Not only do they provide step-by-step guidance, they also enable one to step into this ever-changing world as full-fledged digital marketing professionals. Meet the mavens here.-
Mihir Laakhani
Business Director-
Biddable & Programmatic Media
Madison World -
Jabir Merchant
Sr. Vice President
& Head- Advertising
Zirca Digital Solutions Pvt ltd -
Ketan Kanetkar
Associate Director -
Digital Planning
OMD Worldwide -
Lucille Pereira
Creative Director
Mullen Lowe Lintas Group -
Tejas Jhaveri
Founder
Flintstop -
Nishant Patel
CEO kmedia.in
Co-Founder
Let it wag -
Paridhi Bhatiya
Management Supervisor
Ogilvy -
Rajeesh Rajagopalan
Vice President -
Mumbai Head
Grapes Digital Pvt Ltd -
Radhikarani Sengupta
Associate Director
Flipkart Ads -
Saurabh Khemka
Director -
Performance Media
Performics India -
Saurabh Trivedi
General Manager
moneycontrol.com -
Tanishq Juneja
CEO
Pepipost -
Dinesh Swamy
Chief Creative Officer
BC Web Wise -
Abhishek B
Sr. Manager
Digital Marketing & Analytics
Play Games24x7 Pvt Ltd