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Best Digital Marketing
Training Programs
The weekend programs are designed for working professionals who are either new to digital marketing or want to specialize in a particular aspect of digital marketing. Conducted by senior digital marketing professionals, the programs are highly interactive with a focus on practical learning.
Search Engine Marketing
48 Hours, Weekends Only (Saturday or Sunday)
Whether a business is new to digital media spends or has digital media as an established part of its media mix, Search Engine Marketing (SEM) forms a large part of the total digital media spends. It is the core area of customer acquisition for most brands that use digital platforms to reach out to potential customers. The demand for skilled SEM professionals far surpasses the availability of the same.
This is a 48-hour program centered on the industry standard Google Adwords program. It is a practical, hands-on program that will equip you to run an SEM campaign from start to finish. You will learn to strategize, initiate, run and optimize an SEM campaign. The course also prepares you for the Google Advertising Professional (GAP) examination.
LEARNING OUTCOMES:
- Search Engine Marketing Fundamentals
- Keyword Research & Campaign Structure
- Campaign Management on the web console & Google Adwords Editor
- Campaign Optimization
- Campaign Optimization
- Live Campaign Management – Analysis & Reporting
- Micro Level Campaign Optimization
- Consultation and Practice on Live Campaign
- Advanced Google Tools / Excel Techniques / Short Cuts
- SEM Estimation / Planning / Strategy / Case Studies
- Integration of Google Adwords and Google Analytics examination
- How Google auction Works?
- Remarketing and best practices
Program Structure
The entire program has been broken into 6 sessions of 8 hours each:
Module 1 :Session One
Module 2 :Session Two
Module 3 :Session Three
Module 4 : Session Four
Module 5 : Session Five
Module 6 : Session Six
Most businesses think that SEO is the only benefit they can gain from search engines, not realizing the tangible and easily achievable benefits of Search Engine Marketing or SEM. This affordable and high ROI avenue makes it possible for brands to advertise on search engines and make it appear among paid search results. These results usually appear above the organic search results. Since the ads appear only to the target audience, the chances of conversion are much higher. SEM is also cheap as the advertiser only has to pay a nominal amount and that too when the user clicks on the ad. To gain the most benefit from SEM, one needs to be well-versed in the subject and have undergone a search engine marketing training. With the plethora of search engine marketing courses everywhere, it should not be too difficult to find one that matches your needs and requirements.
Faculties
Meet the digital marketing experts creating their mark in the dynamic digital world. Not only do they provide step-by-step guidance, they also enable one to step into this ever-changing world as full-fledged digital marketing professionals. Meet the mavens here.
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Mihir Laakhani
Business Director-
Biddable & Programmatic Media
Madison World -
Jabir Merchant
Sr. Vice President
& Head- Advertising
Zirca Digital Solutions Pvt ltd -
Ketan Kanetkar
Associate Director –
Digital Planning
OMD Worldwide -
Lucille Pereira
Creative Director
Mullen Lowe Lintas Group -
Tejas Jhaveri
Founder
Flintstop -
Nishant Patel
CEO kmedia.in
Co-Founder
Let it wag -
Paridhi Bhatiya
Management Supervisor
Ogilvy -
Rajeesh Rajagopalan
Vice President –
Mumbai Head
Grapes Digital Pvt Ltd -
Radhikarani Sengupta
Associate Director
Flipkart Ads -
Saurabh Khemka
Director –
Performance Media
Performics India -
Saurabh Trivedi
General Manager
moneycontrol.com -
Tanishq Juneja
CEO
Pepipost -
Dinesh Swamy
Chief Creative Officer
BC Web Wise -
Abhishek B
Sr. Manager
Digital Marketing & Analytics
Play Games24x7 Pvt Ltd
