SEO - Search Engine Optimization Training Course | Weekend Program

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Certificate Program in Search Engine Optimization

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The weekend programs are designed for working professionals who are either new to digital marketing or want to specialize in a particular aspect of digital marketing. Conducted by senior digital marketing professionals, the programs are highly interactive with a focus on practical learning.

Certificate Program in Search Engine Optimization (SEO)

24 Hours, Weekends Only (Saturday or Sunday)

A 24-hour module, it will teach you to apply the latest SEO techniques and advanced data design principles to maximize your website search rankings. This module will show you how to build high-performance websites and use advanced SEO solutions that will boost your natural search rankings and increase site visits.

LEARNING OUTCOMES:

Introduction to SEO
Search Engine Basic & Market Data
SEO Objectives
Review Sample Website
Discussion on the observations
Based on the Topics Domain will be booked
Website Audit Basics 
Important Factors to be consider for Audit
Setup Domain & Hosting
Install WordPress 
Set up website with minimum features
Important Plugins
Importance of Google Analytics
Importance of Google Webmasters 
Setup of Google Analytics & Webmasters
Setting up analytics on other Search Engine – Bing
Content Preparation – Imp Aspects
Keyword Research 
Google Trend Analysis
Competition Analysis – for Own Website
Off-Page – Basic
Google Places
Directory submission
Tech Aspects
Optimization

Program Structure

The entire program has been broken into 3 sessions of 8 hours each:

Module 1 :Session One- Introduction to Search Engines

Introduction to Search Engines & SEO

Module 2 :Session Two – On Page & Off Page Optimization

Site Architecture and Keyword Selection
Content Design and Page Optimization
Linking Strategies
Technical Considerations
Introduction to Content Management Systems
How to Dissect a Website?