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The weekend programs are designed for working professionals who are either new to digital marketing or want to specialize in a particular aspect of digital marketing. Conducted by senior digital marketing professionals, the programs are highly interactive with a focus on practical learning.
Certificate Program in Search Engine Optimization (SEO)
24 Hours, Weekends Only (Saturday or Sunday)
A 24-hour module, it will teach you to apply the latest SEO techniques and advanced data design principles to maximize your website search rankings. This module will show you how to build high-performance websites and use advanced SEO solutions that will boost your natural search rankings and increase site visits.
LEARNING OUTCOMES:
- Introduction to SEO
- Search Engine Basic & Market Data
- SEO Objectives
- Review Sample Website
- Discussion on the observations
- Based on the Topics Domain will be booked
- Website Audit Basics
- Important Factors to be consider for Audit
- Setup Domain & Hosting
- Install WordPress
- Set up website with minimum features
- Important Plugins
- Importance of Google Analytics
- Importance of Google Webmasters
- Setup of Google Analytics & Webmasters
- Setting up analytics on other Search Engine – Bing
- Content Preparation – Imp Aspects
- Keyword Research
- Google Trend Analysis
- Competition Analysis – for Own Website
- Off-Page – Basic
- Google Places
- Directory submission
- Tech Aspects
- Optimization
Program Structure
The entire program has been broken into 3 sessions of 8 hours each:
Module 1 :Session One- Introduction to Search Engines
Module 2 :Session Two – On Page & Off Page Optimization
Module 3 :Session Three – SEO Tools
The practice of increasing both the quality and quantity of website traffic through the medium of non-paid or organic search engine results is known as SEO or search engine optimization. What makes SEO so important is that a large majority of online traffic is driven through search engines. SEO is not only cost-effective, but it is also efficient and relatively easy to implement. To truly learn the ins and outs of SEO one must gain a strong foundation in the subject which can be had by undergoing a search engine optimization course. While there are hundreds of SEO certification course out there, one needs to sign up for one that truly provides an in-depth look into the subject through the perspective of industry professionals. One such course is the advanced SEO course provided by DMTI where one can learn from the best in the field.
Faculties
Meet the digital marketing experts creating their mark in the dynamic digital world. Not only do they provide step-by-step guidance, they also enable one to step into this ever-changing world as full-fledged digital marketing professionals. Meet the mavens here.
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Mihir Laakhani
Business Director-
Biddable & Programmatic Media
Madison World -
Jabir Merchant
Sr. Vice President
& Head- Advertising
Zirca Digital Solutions Pvt ltd -
Ketan Kanetkar
Associate Director –
Digital Planning
OMD Worldwide -
Lucille Pereira
Creative Director
Mullen Lowe Lintas Group -
Tejas Jhaveri
Founder
Flintstop -
Nishant Patel
CEO kmedia.in
Co-Founder
Let it wag -
Paridhi Bhatiya
Management Supervisor
Ogilvy -
Rajeesh Rajagopalan
Vice President –
Mumbai Head
Grapes Digital Pvt Ltd -
Radhikarani Sengupta
Associate Director
Flipkart Ads -
Saurabh Khemka
Director –
Performance Media
Performics India -
Saurabh Trivedi
General Manager
moneycontrol.com -
Tanishq Juneja
CEO
Pepipost -
Dinesh Swamy
Chief Creative Officer
BC Web Wise -
Abhishek B
Sr. Manager
Digital Marketing & Analytics
Play Games24x7 Pvt Ltd
