Best Digital Marketing
Training Programs

The weekend programs are designed for working professionals who are either new to digital marketing or want to specialize in a particular aspect of digital marketing. Conducted by senior digital marketing professionals, the programs are highly interactive with a focus on practical learning.


Certificate Program in Search Engine Optimization (SEO)

24 Hours, Weekends Only (Saturday or Sunday)

A 24-hour module, it will teach you to apply the latest SEO techniques and advanced data design principles to maximize your website search rankings. This module will show you how to build high-performance websites and use advanced SEO solutions that will boost your natural search rankings and increase site visits.

LEARNING OUTCOMES:

  • Introduction to SEO
  • Search Engine Basic & Market Data
  • SEO Objectives
  • Review Sample Website
  • Discussion on the observations
  • Based on the Topics Domain will be booked
  • Website Audit Basics

  • Important Factors to be consider for Audit
  • Setup Domain & Hosting
  • Install WordPress

  • Set up website with minimum features
  • Important Plugins
  • Importance of Google Analytics
  • Importance of Google Webmasters

  • Setup of Google Analytics & Webmasters
  • Setting up analytics on other Search Engine – Bing
  • Content Preparation – Imp Aspects
  • Keyword Research

  • Google Trend Analysis
  • Competition Analysis – for Own Website
  • Off-Page – Basic
  • Google Places
  • Directory submission
  • Tech Aspects
  • Optimization

Program Structure

The entire program has been broken into 3 sessions of 8 hours each:

Module 1 :Session One- Introduction to Search Engines

Introduction to Search Engines & SEO

Module 2 :Session Two – On Page & Off Page Optimization

Site Architecture and Keyword Selection
Content Design and Page Optimization
Linking Strategies
Technical Considerations
Introduction to Content Management Systems
How to Dissect a Website?

Module 3 :Session Three – SEO Tools

Introduction to different tools such as SEOmoz, WebMaster, Traffic Estimators etc.
Maximizing Conversions
Monitoring Traffic & Reporting