When creating digital advertising campaign recommendations today, there is a vast multitude of channels, ad units, technology platforms, and partnerships available to select from – making planning and strategy more complicated than ever before. Programmatic Buying is the art and science of media buying (and planning) that simplifies this process for planners. Simply put, Programmatic Media Buying is the use of technology to automate and optimize the ad buying process in real-time. Programmatic buying tools utilizes data analysis and real-time bidding to maximize ROI for online display, social media advertising, mobile and video campaigns.

The Certificate Program in Programmatic Buying & Planning is a hands-on program that uses a Programmatic Buying Simulator allowing participants to actually create a media plan & implement it end-to-end.

The program will equip participants to gain the base-line knowledge to plan media campaigns in a scientific manner. The program is not limited to just theoretical knowledge but actually provides practical training creating confident media planners with a clear edge over their peers.