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- Certificate Program in Programmatic Buying & Planning
Best Programmatic Training
with Live Buying Simulator
The training for Programmatic Certification program is offered both in online and offline format. The program is available on weekdays as well as weekends. The certificate program is designed for digital advertising professionals with a background in digital media and looking to expand to other digital advertising channels.
Certificate Program in Programmatic Buying & Planning
18 + 2 Hours, Open (Wednesday or Saturday)
When creating digital advertising campaign recommendations today, there is a vast multitude of channels, ad units, technology platforms, and partnerships available to select from – making planning and strategy more complicated than ever before. Programmatic Buying is the art and science of media buying (and planning) that simplifies this process for planners. Simply put, Programmatic Media Buying is the use of technology to automate and optimize the ad buying process in real-time. Programmatic buying tools utilizes data analysis and real-time bidding to maximize ROI for online display, social media advertising, mobile and video campaigns.
The Certificate Program in Programmatic Buying & Planning is a hands-on program that uses a Programmatic Buying Simulator allowing participants to actually create a media plan & implement it end-to-end.
The program will equip participants to gain the base-line knowledge to plan media campaigns in a scientific manner. The program is not limited to just theoretical knowledge but actually provides practical training creating confident media planners with a clear edge over their peers.
Program Structure
The program is divided into 4 modules. The modules deal with different topics on Digital Media Marketing and will be conducted over weekends
Module 1 :Day 1
Module 2 :Day 2
Module 3 :Day 3
Module 4 : Day 4
Module 5 : Day 5
Module 6 : Day 6
Faculties
-
Mihir Laakhani
Business Director-
Biddable & Programmatic Media
Madison World -
Jabir Merchant
Sr. Vice President
& Head- Advertising
Zirca Digital Solutions Pvt ltd -
Ketan Kanetkar
Associate Director –
Digital Planning
OMD Worldwide -
Lucille Pereira
Creative Director
Mullen Lowe Lintas Group -
Tejas Jhaveri
Founder
Flintstop -
Nishant Patel
CEO kmedia.in
Co-Founder
Let it wag -
Paridhi Bhatiya
Management Supervisor
Ogilvy -
Rajeesh Rajagopalan
Vice President –
Mumbai Head
Grapes Digital Pvt Ltd -
Radhikarani Sengupta
Associate Director
Flipkart Ads -
Saurabh Khemka
Director –
Performance Media
Performics India -
Saurabh Trivedi
General Manager
moneycontrol.com -
Tanishq Juneja
CEO
Pepipost -
Dinesh Swamy
Chief Creative Officer
BC Web Wise -
Abhishek B
Sr. Manager
Digital Marketing & Analytics
Play Games24x7 Pvt Ltd