Best Programmatic Training
with Live Buying Simulator

The open programs are designed for working professionals who wants to choose between a weekday schedule or weekend sessions. Conducted by senior digital marketing professionals with specialization in Programmatic Media, the programs are highly interactive with a focus on practical learning.

Certificate Program in Programmatic Buying & Planning

18 + 2 Hours, Open (Wednesday or Saturday)

When creating digital advertising campaign recommendations today, there is a vast multitude of channels, ad units, technology platforms, and partnerships available to select from – making planning and strategy more complicated than ever before. Programmatic Buying is the art and science of media buying (and planning) that simplifies this process for planners. Simply put, Programmatic Media Buying is the use of technology to automate and optimize the ad buying process in real-time. Programmatic buying tools utilizes data analysis and real-time bidding to maximize ROI for online display, social media advertising, mobile and video campaigns.

The Certificate Program in Programmatic Buying & Planning is a 6 days hands-on program that uses a Programmatic Buying Simulator allowing participants to actually create a media plan & implement it end-to-end.

The program will equip participants to gain the base-line knowledge to plan media campaigns in a scientific manner. The program is not limited to just theoretical knowledge but actually provides practical training creating confident media planners with a clear edge over their peers.

Program Structure

The program is spread over 6 days to give participants enough time for self-study and practice between each session. Each session is of a 3-hour duration. Details of the individual modules can be seen below:

Module 1 :Day 1

  • EVOLUTION OF DIGITAL ADVERTISING (UNTIL 2008) 120 MINUTES
  • Advertisers
  • Publishers
  • Ad Networks
  • Ad Exchanges
  • DIGITAL ADVERTISING 2008 – PRESENT60 MINUTES
  • Rise of Social Platforms
  • Dawn of Programmatic
  • Growing role of Technology in Advertising

Module 2 :Day 2

  • CURRENT LANDSCAPE & CHALLENGES180 MINUTES
  • Programmatic Buying & Ad Exchanges – DSP, SSP
  • Key Enablers and Preconditions
  • DSPs and ATD (Agency trading desks)
  • Targeting options

Module 3 :Day 3

  • HANDS ON EXPERIENCE150 MINUTES
  • Simulation platform Live Demo and campaign set up
  • HANDS ON EXPERIENCE30 MINUTES
  • Q & A

Module 4 : Day 4

  • HANDS ON EXPERIENCE90 MINUTES
  • Understanding Bidding
  • HANDS ON EXPERIENCE90 MINUTES
  • Programmatic Sales
  • SSPs and PMPs

Module 5 : Day 5

  • HANDS ON EXPERIENCE90 MINUTES
  • DMPs
  • HANDS ON EXPERIENCE60 MINUTES
  • Evolution of Creative
  • HANDS ON EXPERIENCE30 MINUTES
  • Q & A

Module 6 : Day 6

  • HANDS ON EXPERIENCE180 MINUTES
  • Ad Frauds
  • Transparency
  • Road Ahead

The automated process of purchasing digital media through real-time bidding is known as programmatic media buying. This futuristic process simplifies and speeds up the advertising process while making it more efficient and affordable at the same time. Marketers only have to depend on a dashboard to manage their ad campaigns. Apart from the above qualities, programmatic buying is more transparent, wherein, marketers can get a real-time look at where their ads are being displayed, the audience that is responding to said ads and what are the subsequent costs for the same. This makes changes and tweaks easier and cheaper. The real-time aspect also means that a marketer can instantly gauge how effective their campaign is and what changes need to be made without waiting for the campaign to end to get those results. Its digital nature also means a wider audience reach that can be narrowed down to the minutiae.

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Faculties

Meet the digital marketing experts creating their mark in the dynamic digital world. Not only do they provide step-by-step guidance, they also enable one to step into this ever-changing world as full-fledged digital marketing professionals. Meet the mavens here.