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Training Programs
The weekend programs are designed for working professionals who are either new to digital marketing or want to specialize in a particular aspect of digital marketing. Conducted by senior digital marketing professionals, the programs are highly interactive with a focus on practical learning.
Certificate Program in Digital Advertising
16 Hours, WEEKDAYS & WEEKENDS
This intensive module has been designed to give those new to digital, a complete overview of all the core digital marketing channels, how they affect each other and how they can work together in a brand’s digital marketing strategy. You will run through the acquisition tools (Search, Affiliate Marketing, Display Advertising) and retention techniques (email, Web Personalization) as well as some of the management issues (Legal Issues, Data Gathering, Integration with offline activity) to enable you to build the dream online strategy.
This module will also demystify the technical jargon commonly used in digital marketing such as RSS feeds, mash-ups, tag clouds, AJAX, social bookmarking and more…all in a simple, easy to understand way.
LEARNING OUTCOMES:
- Introduction to digital advertising
- How to make a digital marketing strategy
- How to sell online
- How to effectively plan your digital ad spends
- Special: All Terms & Terminologies
Mode of Training
Program Structure
The program is divided into 4 modules. The modules deal with different topics on Digital Media Marketing and will be conducted over weekdays & weekends
Module 1 :Introduction to Digital Media Marketing
Module 2 :Terms & Terminologies
Module 3 :Display Advertising
Module 4 : Introduction To Digital Selling
Downloads
Faculties
Meet the digital marketing experts creating their mark in the dynamic digital world. Not only do they provide step-by-step guidance, they also enable one to step into this ever-changing world as full-fledged digital marketing professionals. Meet the mavens here.-
Mihir Laakhani
Business Director-
Biddable & Programmatic Media
Madison World -
Jabir Merchant
Sr. Vice President
& Head- Advertising
Zirca Digital Solutions Pvt ltd -
Ketan Kanetkar
Associate Director -
Digital Planning
OMD Worldwide -
Lucille Pereira
Creative Director
Mullen Lowe Lintas Group -
Tejas Jhaveri
Founder
Flintstop -
Nishant Patel
CEO kmedia.in
Co-Founder
Let it wag -
Paridhi Bhatiya
Management Supervisor
Ogilvy -
Rajeesh Rajagopalan
Vice President -
Mumbai Head
Grapes Digital Pvt Ltd -
Radhikarani Sengupta
Associate Director
Flipkart Ads -
Saurabh Khemka
Director -
Performance Media
Performics India -
Saurabh Trivedi
General Manager
moneycontrol.com -
Tanishq Juneja
CEO
Pepipost -
Dinesh Swamy
Chief Creative Officer
BC Web Wise -
Abhishek B
Sr. Manager
Digital Marketing & Analytics
Play Games24x7 Pvt Ltd