Certificate Program in Digital Media Marketing

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Certificate Program in Digital Media Marketing

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The weekend programs are designed for working professionals who are either new to digital marketing or want to specialize in a particular aspect of digital marketing. Conducted by senior digital marketing professionals, the programs are highly interactive with a focus on practical learning.

Certificate Program in Digital Media Marketing

16 Hours, Weekends Only (Saturday or Sunday)

This intensive module has been designed to give those new to digital, a complete overview of all the core digital marketing channels, how they affect each other and how they can work together in a brand’s digital marketing strategy. You will run through the acquisition tools (Search, Affiliate Marketing, Display Advertising) and retention techniques (email, Web Personalization) as well as some of the management issues (Legal Issues, Data Gathering, Integration with offline activity) to enable you to build the dream online strategy.

This module will also demystify the technical jargon commonly used in digital marketing such as RSS feeds, mash-ups, tag clouds, AJAX, social bookmarking and more…all in a simple, easy to understand way.

LEARNING OUTCOMES:

Introduction to Digital Media Marketing
Terms & Terminologies
Display Advertising
Introduction to Digital Selling (Addition)

Program Structure

The program is divided into 4 modules. The modules deal with different topics on Digital Media Marketing and will be conducted over weekends

Module 1 :Introduction to Digital Media Marketing

Growth of Digital
Future of Print, TV & Gaming
Social in Business
Search & Discovery
Mobile Data & Usage
E-Commerce
Data Visualization
Eco-system Transition

Module 2 :Terms & Terminologies

Types of Websites
Website Statistics
Media Metrics
Types of Ad Properties

Module 3 :Display Advertising

Buying terminology, Basic formulae
Buying models (CPM, CPC, CPL/CPA, Sponsorships)
Digital Plan – What should it include? How does it look?
Ad formats & Sizes

Module 4 : Introduction To Digital Selling

Perception of driving sales
Increasing On Target Earnings with powerful digital tools and techniques
Importance of adopting an integrated approach to the use of digital tools and social media platforms
Digital selling strategy