People will work on corporate identity, but not plan for the budget to implement it. Build the car, but not have enough money to put gas in the engine. While it's essential to have an initial budget for developing your logo, website and marketing materials, it's also crucial that you have an ongoing plan for how you are going to get the word out and a budget for putting your plan into action.
The best way to do this is to create a marketing strategy and setting a monthly or yearly marketing budget to make sure it happens. A marketing budget is a guide to ensure that you are staying on target with estimated costs vs. the actual costs.
Everyone has heard the phrase "You have to spend money to make money." However many companies tend to under spend on marketing, thinking that by not spending they are saving. But by not spending on marketing, they are missing out on an enormous amount of business!!!
What does a marketing budget include?
Your marketing budget will include all of the prices that you expect to pay for each type of advertising you do. Our toolkit will allow you to at least plan your digital marketing efforts over & over again. Hurry!