Why The DMTITM Students
are the most updated?
From the rising valuation of Bitcoin to the Saudi Arabian Artificial Intelligence called Sophia, the world is experiencing an alternatively scary and exciting time.
We are living in times of unprecedented uncertainty.
The world of marketing is no different. From changing algorithms across social media platforms to the changing ecosystems in IoT (Internet of Things), Virtual Reality and Chatbots to fundamental challenges with trust in advertising, connecting with the right audience and choosing the right platforms has never been more complex for marketers. This is the reason why a holistic approach to digital marketing is so important today. And this is a requirement only a full-fledged digital marketing course can fulfil. Where multiple such digital marketing courses and programs exist in the market today, not all of them provide the best, most relevant solutions.
Next batch starts:
The Digital Marketing Training Institute, DMTI™, is India’s premier digital marketing institute, based in Mumbai, offering digital marketing courses dedicated to understanding the field of digital marketing. To tackle the digital market, a marketer must have the right mind-set and the right knowledge. We aim to inculcate both in our students through our digital marketing course, so that they not only enter this global market but soar with success.
The PGPDM (Post Graduate Program in Digital Marketing) is an intensive full-time digital marketing course that guarantees a job at the end of the program. It has been structured to give students a complete understanding of digital marketing. The PGPDM course by DMTI™ has been created and is taught by vetted professionals who possess years of experience in the field.
Substantial research and real-time experience are the basis of the Post Graduate Program syllabus. The year is divided into 4 trimesters, two of which will be dedicated to a paid internship. The first two trimesters will consist of the theoretical aspects of the digital marketing program along with practical training in the classroom. Projects and assignments will aid self-studying, reinforcing what is learnt in class and allowing students to interpret the information to best suit their needs. The information imparted in these classes will lay the foundation for your digital marketing career.
For the second half of the course, students will be placed in a paid internship, given a capstone project and a final placement. The hands-on experience will also prepare the students for the real-world workings of the digital market.
How to apply ?
If you are a Graduate please fill up the Enquiry Form below and one of our counsellors will get in touch with you shortly.
The PGPDM course will help you learn all aspects of Digital Marketing. Alongside, the Post Graduate Program in Digital Marketing’s full time course will also give you an in depth understanding of traditional marketing and will enable you to:
- Develop an advanced knowledge of the concepts and theories that underpin Digital Marketing approaches, and their relationship to conventional marketing
- Develop a deep understanding of the factors that drive consumer behavior in the digital economy
- Develop advanced skills in the practices that relate to digital and data-driven marketing, including critical analysis and evaluation through the PG in Digital Marketing
- Plan and manage Digital Marketing strategies for your organization and target audiences, taking full account of budgetary and other constraints
- Gain a significant advantage in the domestic and international marketplace
- Through this PG in Digital Marketing, Increase your capacity to test and measure various marketing channels evaluating ROI for your business
- Get certified in the following-
– Google AdWords (Basics & Advanced)
– Facebook BluePrint
– Twitter Flight School
– Email Marketing- HubSpot
– Google Analytics
Bachelors Degree from any AIU recognized University with minimum 50% marks aggregate. Final year students may also apply.
Who Should Apply?
- Fresh Graduates & Job Seekers – to gain a qualification and knowledge in a truly niche industry with many jobs and exciting career opportunities
- Marketing Professionals – to add online to the marketing mix and get the most out of their Digital Marketing channels through a certified digital marketing full time course
- Graduates of other disciplines – to re-train or up-skill in an industry that is growing fast & requires qualified candidates from digital marketing postgraduate courses
- Sales Professionals – to learn how to successfully utilize Digital Marketing for lead generation
- Entrepreneurs – to find out what online marketing channels would work for your business and how to implement your Digital Marketing strategy via a digital marketing postgraduate course
The 1-year full-time digital marketing program comprises of 4 trimesters – each lasting three months. The first half of the program is built around 22 core courses providing you with an in-depth understanding of all aspects of Digital Marketing. The second half of the program consists of a paid internship, a capstone project & final placement. The students also participate in the “Career Transformation Program” throughout the year. The CTP has been designed for personal development of the participants and focus on the soft skills of the individual, essential for everyone undertaking digital marketing certificate programs.
- Business Communication
- Business Etiquettes
- Personal Grooming
- Body Language
- Presentation Skills
- Career Orientation
(T1 – T2) Live Projects
- Job Search Strategies
- On and Off-Campus
- Recruitment / Job Search
(T3 – T4) Capstone Project
Note: Topics are subject to change based on Industry requirements
- Introduction to Marketing Management
- Fundamentals of Traditional Media
- Introduction to Digital Marketing
- Digital Technology
- Online User Behavior
- Search Engine Marketing
- Search Engine Optimization
- Social Media Marketing
- Online Reputation Management & Online PR
- Digital Content Writing
- E-mail Marketing
- Mobile Marketing
- Search Marketing Advanced
- Social Media Marketing Advanced
- Digital Creative
- Digital Media Strategy
- Digital Data Analytics
- Social CRM
- Digital Ad Sales
- Digital Media Planning & Buying
- Programmatic Buying
- Paid Internship
- Paid Internship
Job readiness and final placement is at the heart of the PGPDM program. From the first Trimester itself, students are expected to be a part of the “Career Transformation Program (CTP)”. The digital marketing program, which is a full-time course, is designed to groom the participants beyond academics. The topics covered under the CTP are as follows:
- Business Communication
- Business Etiquettes
- Personal Grooming and Body Language
- Presentation Skills
- Job Search Strategies
- Off-Campus & On-Campus Recruitment
DMTI™ PGPDM will provide 100% job guarantee to all participants of the program. The actual package will depend on multiple factors such as work experience, academic background, etc. A minimum CTC in the range of INR 3 lacs to 5 lacs per annum is, however, guaranteed to all participants of the program who score minimum 70% in each module along with 80% attendance for the overall program.*
Seize your future with an education loan from Avanse
We understand your need to be helped. And therefore at The DMTI™ we have partnered with Avanse to help deliver tailor made study loan solutions just for YOU. The solutions we provide, leave you with one less thing to worry about and thus provide you with immediate to one day educational loan sanction guarantee. With the help of an education loan between 1-5 yrs you can choose to go after your dreams of a successful Digital marketing career without a challenge.
We aim at making the entire process so simple and hassle free that you would not even sense the slightest of worries for your application which normally feels like a roller coaster ride. With Avanse, in just simple 5 steps you can set yourself up for the coveted DMTI™ digital marketing full-time postgraduate course & a guaranteed placement.
All classes for the digital marketing full-time course are conducted at our Kalina Campus, Mumbai. The classroom is a state-of-the-art facility comfortably furnished with Air Conditioning, wi-fi, projection facility etc. In the first half of the digital marketing program, sessions will be conducted from Monday to Friday. Besides classroom sessions, industry visits have been planned and some of the sessions will be conducted at digital advertising agencies. Students will also get a chance to attend Digital Industry events within and outside the city.
Life in Mumbai
Mumbai has always been referred to as a City of Dreams. For a student, it is also a City of Hope. If there is a city that can give you exposure, it has to be Mumbai. The city exudes a contagious sense of urgency and energy. Everywhere around you, people seem to be in a rush – going from one place to another. How much can be packed into a day, how every minute can be used positively – can only be learnt in Mumbai. At the beginning, it is tiring. But eventually you come to love the pace, and the pace becomes the adrenalin that keeps you moving forward until you reach your dream destination.
The city has everything a student can hope for – career opportunities, independence, inter-dependence, a safe environment, recreation, exposure…the list can just go on and on. The city has an excellent transportation system that is accessible to both the rich and the poor. The city is resilient teaching you to cope with all that life brings on. The rich heritage and architecture around the city has its own story to tell. The diversity in the population can teach you to open your mind to new ways of living life.
Education goes beyond books and classrooms. Mumbai is the perfect setting for a student, the perfect platform to launch your career from. There is no other city in the country that can offer more than Mumbai can to a student.
The PGPDM program has an interesting mix of classroom and office environment. The first half of the program will be conducted at our Kalina Campus in Mumbai. A state-of-the-art classroom, with internet and wi-fi connectivity – it has been carefully equipped to provide the right learning environment. Many sessions, however, will be conducted at offices of some of the top advertising agencies and brands in the country.
The second half of the program is the internship which means students will be actually working at a company thereby experiencing first hand a normal working environment. Academic sessions held during these last few months will be conducted back at the campus.
Students will have access to canteen facility while on campus. Students who come from outside Mumbai will be assisted in locating suitable hostel accommodation.
- Air-conditioned, state-of-the-art classroom well equipped with wi-fi, internet connection, etc
- Located at Kalina, mumbai
- Environment conducive to learning
Campus @ Mumbai