Certificate Program in Programmatic Buying & Planning

Live Simulation Tool

What makes the Programmatic Buying & Planning program unique is the Live Simulation Tool that forms the centre-piece of this program. The Simulation Lab gives participants the ability to hone their media buying and planning skills in a realistic market environment, using a tool that is at par with international standards.

The Programmatic Simulation Tool is the first of its kind to be used for training program participants in a real-time, live market environment simulation. The tool helps provide hands-on, real-world training in Programmatic Buying.

Participants continue enjoying access to the tool for a period of one month(30 days) even after completion of the training.


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