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Your Guide to Acing a Digital Marketing Interview!

May 09 2019 admin

The evolution of the digital marketing industry means more jobs on hand, but the rising popularity also means increased competition for the right job and employers who have an increased understanding of digital marketing and the skill set required. Therefore standing out of the crowd at your digital marketing interview is not only important, but it is also necessary!

Need help crushing that interview? Here are a few tips that should help:

Have the right skill set: No one in any industry can get a job without the right skill set for the job and digital marketing is no different. Your potential employers need to be sure that putting their digital marketing needs into your hands is the right decision. Having a fair grasp of the required skills like how to run a social media campaign, email advertising, different writing styles and more is crucial for acing the interview. A certificate in digital marketing if you are a recent college pass out or a portfolio that showcases your varied expertise if you are a seasoned digital marketer is also helpful to have on hand.

Set attainable goals: The question, “Where do you see yourself in x no. of years” is a hoary one, but it is one that helps an employer gauge your career path. Knowing your strengths, areas of improvement are also good places to start. Having a solid career path in mind is a boon for digital marketing jobs. Be honest and let your potential employer know about your ideal career path, whether it is to stay in a content producing or strategy role or moving on to a more managerial role. It will help the employer figure out if your desired career path can be fulfilled at their company.

Be passionate: Don’t do the work for a steady paycheck, do it because you are passionate about it. Jobs like digital marketing require one to be driven about the job. Employers need people who walk through the door every morning excited about what the day will bring and is willing to work with a team to attain their goals. Passion drives creativity that is a crucial component of this work and makes a potential employee an attractive prospect.

Be an excellent communicator: Marketing is all about communication, so your skills in that department need to be on point too. Let’s face it, if your personal communication skills are not that great, chances are that your overall communication skills won’t be that amazing either, and that makes for a poor prospect in a job that is mostly about communication.

Preparation, an exceptional skill set and an in-depth understanding of the industry are key to become an effective marketer. Showcase how you can use these to add value to the company and its clients and you will have your dream job in no time.