The future of Marketing: Career choices in Digital Marketing
Mar 08 2016 admin
Digital marketing courses are gaining popularity as well as becoming more focused than before. Courses now offer specific training in areas such as SEO, SEM, Social Media, etc. Digital is quickly becoming the new norm with many businesses and organizations looking to make their presence known on various platforms. As such, the scope of a career in digital areas has increased as there is a great demand for specialists in the fields. Some of the career options are:
Search Engine Optimization:
Search Engine Optimization (SEO) is an unpaid method of improving the rankings of webpages and their levels of visibility on search engines such as Google, Yahoo, etc. SEO training is a very important aspect of digital marketing if a business wishes to make its presence known.
Search Engine Marketing:
Search Engine Marketing (SEM) is the paid method of gaining exposure through sponsored placements and advertising. Those trained in SEM are adept in forming PPC campaigns and purchasing traffic through paid listings in order to maximize the visibility of the webpages on search engines.
Social Media Marketing:
Social Media Marketing (SMM) is becoming the new big thing in digital marketing due to the extensive reach and use of social media platforms such as Facebook, Twitter and LinkedIn. Social media training is also becoming a very opted for course amongst the youth of today. Businesses are looking to tap into the vast audience available on social media platforms and as such, need people who understand the platform.
Many businesses tend to send out periodic emails to spread their name and gain leads. They do this through mailers, email campaigns and auto-responders to their subscribers so that they can be kept up to date with their new products.
The usage of mobile phones has grown greatly in the past few years, with more people accessing the net from their mobile devices on a daily basis than their computers. Businesses have noticed this and have started to gear their advertisements to be mobile compatible to appeal to a larger audience base.
Web analytics deals completely with the statistics side of digital marketing. As the name suggests it includes traffic analysis, market research and enhancing traffic for websites. It also helps to understand how a certain website is functioning and where the leads are coming from. Businesses take web analytics very seriously as it translates directly into business. They require professionals who will be able to not only interpret the data but turn the numbers to their favour by proposing ideas on how to increase leads.
Programmatic marketing is the automation of the decision making process in media buying by focusing on a select audience which the brand wishes to appeal towards. While it may sound like the spaces for humans is being reduced by automation, companies need individuals who understand programmatic marketing. While it may be efficient, if implemented incorrectly, it could lead to major losses for the company.
The digital sphere is always growing and, at the same time, becoming more focused. There are courses which offer specialised Facebook training for those who wants an in-depth understanding of one of the most used social platforms currently on the internet. Hence, the scope of digital marketing is growing with every passing day. Content is now in the limelight and everyone is looking to making original content which will eventually go viral. It is a much more engaging way of appealing to the customers rather than the regular text posts as it is presented in a much more engaging way.
There has been a radical shift towards digital marketing from traditional marketing and this has resulted in many different campaigns and styles of marketing which were not explored before. It has also created a lot of opportunities for people to explore in terms of career options. The world is going digital and the future of digital marketing is fixed as everyday more brands wish to access this sphere.
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