Facebook or Instagram? Which one is better?
Feb 19 2019 admin
Every brand big or small wants to get the biggest bang for their budget. This is true even in digital marketing where the costs are relatively low. Companies, especially small ones that don’t have a large marketing budget especially struggle with budgeting their spends, especially being undecided between Facebook and Instagram. If you have the same question in your mind, let us show you how you can get more from investing in Instagram rather than Facebook.
Let’s start with the usage. Instagram is set to take over from Facebook in the number of users with an increase of 200 million active users between December 2016 and September 2017. In fact, Instagram is predicted to overtake Facebook in the number of users by 2020. On the other hand, Facebook ended up losing nearly 2.8 million users under 25 in 2017. Therefore for brands that are targeting a younger demographic Instagram seems like a better option. Moving to user-friendliness, Instagram is perfect for the smartphone generation as it began as a mobile app. Facebook, on the other hand, is adapted for mobile with many features still available on the web version. Seeing the rapid inroads mobile internet is making into our lives, it makes perfect sense for social media marketing experts to lean on the newer contender in the space. If that’s not enough, then consider this. Instagram has the user engagement numbers of all apps. An average day sees more than 95 million photos and videos uploaded onto the app that get over 4.2 billion likes a day!
Next up, stories. The self-destructing Snapchat feature has become an instant craze with both Instagram and Facebook adapting to catch up. But while Insta stories are well integrated into the platform, Facebook stories look like a force fit and sees very little interaction. This is where Instagram again turns up to be the winner. And unlike Facebook whose ham-fisted methods of ad display has people scurrying for ad-blockers, Instagram has a much better record of integrating advertisements and promoted posts that look almost seamless. Unlike the average Facebook timeline that now looks like a stream of ads, Instagram ads adhere to the app’s aesthetic and blend in effortlessly. In fact, Instagram is fast becoming the favourite of indie artists and crafters who wish to showcase their art without coming across as spam.
But does that mean that social media marketing experts should avoid Facebook altogether? Absolutely not! Despite its major drawbacks Facebook still remains a social media giant with over 2.20 billion active monthly users as compared to Instagram’s 800 million active monthly users. An efficient and effective Facebook strategy is still a must for brands to reach out to a wider population, but Instagram is truly the place to be for a younger, more engaged audience base.
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