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THE DMTI

WHERE DIGITAL MARKETERS ARE BORN

digital marketing postgraduate courses

“So, what next?” Every graduate has faced this question some time or the other in their final year of graduation, be the engineering, BBA, BCA, BA or from any other stream. While most opt for higher studies in their own stream or take the traditional route of MBA, there is in fact, another avenue open […]

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digital marketing certificate

Digital marketing as a career is still taking off in India. Many freshers wonder if it can truly be counted as a career and their parents wonder if said career is lucrative enough for their child. But the biggest question students opting for a digital marketing career face is wondering if an MBA was the […]

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digital media optimization strategy

Monitoring audience behaviour and keeping an eye on what they have to say about one’s brand, product, services and even one’s competitors is a key part of any digital media optimization strategy. Having the right data at hand helps brand managers properly analyse it and draw the right informed conclusions from it. This, in turn, […]

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social media marketing courses

As any wise social media manager may know, there is much more to social media than just Facebook and Twitter. In fact, the internet abounds with varied social media networks, some of which are hyper-focused on certain interests and niches. In fact, categorising them according to user interests and functionality can become challenging, which is […]

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digital marketing academy

You may be fresh out of college and raring to get a job in digital marketing, but without a digital presence, you’re just another hopeful. After all, there’s a reason why professionals in digital marketing have a strong online presence. What is a digital presence? One may think that a digital presence consists of only […]

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social media marketing

Interest in chatbots has been on the rise in recent years due to their ability to unburden brand managers of mundane tasks. Chatbots, especially Facebook chatbots help brands handle customer responses in a timely manner while weeding out frequently asked questions. As Facebook data shows, 53% of people are more likely to interact with a […]

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paid search optimization

After many weeks of speculation by multiple SEOs that stated that Google may have launched unannounced algorithm updates, the company finally confirmed the news. Announced on Google Search Liason’s Twitter account, the board core algorithm update was launched on March 12, 2019. Wondering about how these changes can affect you and your paid search optimization […]

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digital marketing course

“So, what next?” Every graduate has faced this question some time or the other in their final year of graduation, be the engineering, BBA, BCA, BA or from any other stream. While most opt for higher studies in their own stream or take the traditional route of MBA, there is in fact, another avenue open […]

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digital marketing professional

Partnering with a trustworthy and competent digital partner is a challenging task for most business owners. Not only are they spread thin with their daily responsibilities, but it is also not a part of their core competency. The rise of digital agencies in recent years has also made choosing the right one for one’s needs […]

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digital marketing certification course

In today’s time when technology has become a part and parcel of our daily life and with the mantra of being always connected, marketing and marketing activities have undergone a major change. With digital marketing, marketers are trying to remain in touch with the consumers/customers practically every second of their lives. Digital marketing has become […]

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Social Media Trends in 2019

Feb 19 2019 admin

social media marketing

As the new year begins, it is time for us to peer into the future and decipher the social media trends of the coming months. And from what we can see, the future looks pretty exciting, with chatbots, influencers and more making a mark on the social media landscape. With that in mind, let’s take […]

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digital marketing career

There is no time like the present for those who wish to break into the digital marketing industry. The skill deficit means that trained professionals are not only in high demand but also well-paid. For those of you who dream of a digital marketing career here are our top tips to help you give it […]

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digital marketing career

Digital marketing is rapidly inching ahead of traditional forms of marketing to become the preferred marketing method for many brands. This has led to a slew of digital marketing job opportunities. Considering a career in this booming industry? Here are the top 10 skills you’ll need to develop to become a digital marketing superstar.   […]

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Digital marketing courses

Social media has gone from being the new and innovative way to market to a crucial tool in a marketer’s arsenal. It is no longer OK for a brand to not have a digital marketing strategy. Still not convinced? Here are some reasons why you should include digital marketing as an important part of your […]

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career in digital marketing

If you’re reading this article then you are already aware of the importance of digital marketing in our increasingly online world. Digital rules our lives, from our banking transactions to our cab bookings, almost everything is online and brands have taken note. In this scenario, it is quite obvious that a career in digital marketing […]

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social media marketing

With Instagram poised to overtake Facebook in active user numbers, digital marketers are rapidly waking up to the potential of the photo-sharing app. Which is great as Instagram has a more engaged audience that sees over 95 million photos and video getting over 4.2 billion likes a day. So what tips and tricks should you, […]

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social media marketing

Every brand big or small wants to get the biggest bang for their budget. This is true even in digital marketing where the costs are relatively low. Companies, especially small ones that don’t have a large marketing budget especially struggle with budgeting their spends, especially being undecided between Facebook and Instagram. If you have the […]

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digital media marketing

As the new year begins, let us take a look at the top five digital marketing campaigns of 2019 to prepare ourselves for the amazing content that is bound to be headed our way. Oddly Ikea: Autonomous sensory meridian response or ASMR videos are hugely popular right now with many people turning to them for relaxation […]

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The Dentsu Aegis Network along Exchange4media has come out with its Digital Report for 2019. The report focuses on the developments and growth in the advertising industry over the last year with a special focus on digital marketing and how it is changing the way the industry works. The report provides an analysis of the […]

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Know Your 2019 Digital Trends!

Jan 11 2019 admin

digital marketing trends

In this tech-driven world, technology is our constant companion. We wake up to social media notifications and end it with reading online articles. Which is why it is critical for businesses to have a strong digital marketing strategy in place. Want to up your digital marketing game in the new year? Here are some trends […]

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