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THE DMTI

WHERE DIGITAL MARKETERS ARE BORN

social influencers and branding

The rise of social media means that an increasing number of brands are choosing it to be their primary audience engagement channel. However, with the explosion of ads in the space, many consumers prefer to mute or not follow the brands in the social space.  This is a huge loss for the brand as it […]

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how to improve social presence

Anyone can produce content. But creating engaging, relevant and shareable content is an art form. Only content bearing these hallmarks will give creators the desired results of: increase in traffic clicks opt-ins conversions sales comments likes mentions Creating content that does not align with these characteristics is a waste of time for both creator and […]

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importance of social influencers

No one who is online these days is unaware of the widespread impact of social influencers. From Instagram to YouTube, influencers abound across our social spaces and heavily influence our purchase decisions. Those of us who are not caught up in this whirlwind of influencers may well ask who are these influencers and why do […]

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content marketing strategy

With the rise of digital marketing has come the rise of content in marketing. The growth of content marketing over the past few years has been nothing short of explosive with surveys showing almost 75% of businesses increasing their content marketing budget. One of the main reasons behind this meteoric growth is the fact that […]

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storytelling through social media

Hardly anyone in this world is immune to the power of stories. They have the power to entertain, reach out to our innermost feelings and bring about change. As a result, storytelling can be quite a powerful tool in the hands of content creators. The right story can not only elicit powerful emotions and responses […]

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In this era of competition, gaining the edge is of utmost importance. One way to do this is through digital marketing, which is rapidly gaining favour as the marketing tool of choice for all businesses. Having a digital marketing presence is of utmost importance in this day and age. Of the many techniques that encompass […]

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Ask any SEO expert will tell you, the three most important factors for good SEO are link building, content marketing and keyword research of which the latter is the most important. The reason why keyword research is so important is that it helps a website draw tons of organic researches. Basically, an effective keyword is […]

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One of the major advantages of digital marketing is that setting up one’s own agency can be really easy. All you need are a good internet connection, a laptop or computer, and a desk to work from. However, there are some things you should pay attention to while starting your own digital marketing agency to […]

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Learn Digital marketing skill

As humans, we are learning from the moment we are born. We learn how to crawl, walk, talk and then at school and college we learn different skills and hobbies but strangely, we stop learning the moment we enter a career. Which is a shame as learning is essential to our existence. Continuous, lifelong learning […]

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Content marketing strategy

Any business investing in digital marketing will undoubtedly ask themselves what content will work for their target audience and what should be shared on their brand new social media and website pages. This highlights the importance of content marketing like nothing else. But what is content marketing exactly? The act of engaging potential and current […]

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Generating high-quality leads at a low cost is a dilemma faced by business owners across the board. They are either stuck paying for low-cost ads that do not convert or invest in high-cost ads for better conversion. While there is no magic formula to have your cake and eat it too, there are a few […]

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The evolution of the digital marketing industry means more jobs on hand, but the rising popularity also means increased competition for the right job and employers who have an increased understanding of digital marketing and the skill set required. Therefore standing out of the crowd at your digital marketing interview is not only important, but […]

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digital marketing postgraduate courses

“So, what next?” Every graduate has faced this question some time or the other in their final year of graduation, be the engineering, BBA, BCA, BA or from any other stream. While most opt for higher studies in their own stream or take the traditional route of MBA, there is in fact, another avenue open […]

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digital marketing certificate

Digital marketing as a career is still taking off in India. Many freshers wonder if it can truly be counted as a career and their parents wonder if said career is lucrative enough for their child. But the biggest question students opting for a digital marketing career face is wondering if an MBA was the […]

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digital media optimization strategy

Monitoring audience behaviour and keeping an eye on what they have to say about one’s brand, product, services and even one’s competitors is a key part of any digital media optimization strategy. Having the right data at hand helps brand managers properly analyse it and draw the right informed conclusions from it. This, in turn, […]

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social media marketing courses

As any wise social media manager may know, there is much more to social media than just Facebook and Twitter. In fact, the internet abounds with varied social media networks, some of which are hyper-focused on certain interests and niches. In fact, categorising them according to user interests and functionality can become challenging, which is […]

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digital marketing academy

You may be fresh out of college and raring to get a job in digital marketing, but without a digital presence, you’re just another hopeful. After all, there’s a reason why professionals in digital marketing have a strong online presence. What is a digital presence? One may think that a digital presence consists of only […]

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social media marketing

Interest in chatbots has been on the rise in recent years due to their ability to unburden brand managers of mundane tasks. Chatbots, especially Facebook chatbots help brands handle customer responses in a timely manner while weeding out frequently asked questions. As Facebook data shows, 53% of people are more likely to interact with a […]

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paid search optimization

After many weeks of speculation by multiple SEOs that stated that Google may have launched unannounced algorithm updates, the company finally confirmed the news. Announced on Google Search Liason’s Twitter account, the board core algorithm update was launched on March 12, 2019. Wondering about how these changes can affect you and your paid search optimization […]

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digital marketing course

“So, what next?” Every graduate has faced this question some time or the other in their final year of graduation, be the engineering, BBA, BCA, BA or from any other stream. While most opt for higher studies in their own stream or take the traditional route of MBA, there is in fact, another avenue open […]

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