Your Checklist To Hiring The Best Digital Media Agency For Your Needs
Apr 03 2019 admin
Partnering with a trustworthy and competent digital partner is a challenging task for most business owners. Not only are they spread thin with their daily responsibilities, but it is also not a part of their core competency. The rise of digital agencies in recent years has also made choosing the right one for one’s needs a difficult task. What compounds the issue is the fact that the wrong agency can drain your budget and significantly impact one’s branding. So what is a marketing manager to do in such a case? Here are some strategies to follow.
Understand your needs and your budget
Knowing what you want and what your budget can afford is the first step in the process of hiring a digital marketing professional. Whether you require search engine optimisation (SEO), advertising, website or social media, having a clear idea of what exactly you need will help you have more fruitful conversations with your prospective partners. Budget is another factor that you should account for. Setting a reasonable budget is key to a fruitful relationship.
Ensure and demand full transparency
If it looks to good to be true then it isn’t. An agency that is not forthcoming with its client list, bio or other details, then it is not a good idea to go ahead. If the price seems too throwaway then also a red flag.
Credibility is important
Ask your prospective agencies for references from previous and current clients. Learning how the agency troubleshoots its issues and handles clients is a must to see if the agency is the right fit for you. For someone who will be in charge of your digital media outreach, how good is the agency’s own outreach? How far down on the search page does their name appear? Are its social media pages well maintained? Is its website SEO compliant?
Consider their experience
Maintaining and hosting a website is no joke and requires serious technical know-how. An agency with good strategies is simply not the right choice, one must choose a digital marketing professional who has the requisite technical knowledge too.
Industry experience can be misleading
Ask whether the agency has experience in your industry. Is the answer is in the affirmative, then make further queries about what they find most challenging about the industry and what their experience in the industry has been like. If it does not have any experience, then proceed with caution instead of outrightly dismissing them. Instead, ask them how they intend to work in your industry. Partnering with an agency with no prior experience of your industry is not a bad idea, in fact, agencies that have many years of experience in a particular industry may just churn out the same old tired ideas while a new entrant could bring a fresh approach to the table.
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