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What Is Digital Marketing? How Does It Work?

Aug 11 2018 The DMTI

advanced digital marketing

The words digital marketing is on everyone’s lips nowadays. Companies are rapidly adopting it as a part of their overall marketing policy and it is creating thousands of jobs in the industry, however the questions, “What is digital marketing? And how does it work?” are ones that people still keep wondering.
First, let us tackle the question of what is digital marketing. It is a way to promote brands and products online and through other digital channels. Digital marketing helps businesses reach out to their target consumers through the internet and other digital avenues.
Digital marketing uses tools such as, PPC and display ads, email marketing, mobile technology like smartphones, social media, among others to attract and engage the target audience. Apart from all this, there are quite a few advanced digital marketing tech-niques that will be discussed at a later stage.

Now onto the question of how digital marketing works. This is important as it can help businesses make smarter decisions about their digital marketing campaigns. Let’s take a look at the major digital marketing tactics and see how each one can help businesses reach their goals.

Search Engine Optimisation (SEO)
SEO is an effective means of increasing ROI by helping improve a site’s ranking on search engine pages to increase website traffic increases. To be an SEO specialist requires one to stay on top of the ever-changing algorithms and updating done by the search engines to reap benefits by modifying their campaigns. A strong SEO strategy helps businesses maintain page rank, increase traffic and encourage conversions. SEO specialists are often digital marketing certification holders who have completed a digital marketing course.

Digital Advertising
Targeted ads, relatively lower cost and wider reach have made digital advertising as or more important than traditional modes of advertising. The better ROI ratios also are a huge bonus. Digital marketing avenues such as Google AdWords use keyword research and data in order to create ads. Facebook, the pioneer of targeted advertising has algorithms that are extremely specific to help reach out to the right audience. This helps businesses waste less money on advertising to everyone when it can advertise only to its target audience and get a better result.
Social Media Strategies
That businesses are rapidly migrating towards social media is hardly any surprise. After all, brands go where their customers are and an increasing number of them are now taking to social media. Ever since social media websites made it possible to track ROI and engagement, social media marketing has become one of the cornerstones of advanced digital marketing. Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube are just some of the sites businesses can utilise to build a fan and influencer base.