The Importance of Digital Marketing in 2018
Aug 13 2018 The DMTI
Our lives are getting intertwined with technology more than ever before. Almost every one owns either a smartphone, conversational AI devices such as Amazon Alexa and Google Home, laptops, and tablets or a combination of these. And where the audience go, busi-nesses will follow, in this case online. One of the main reasons digital marketing is im-portant as because more and more consumers go online, businesses need an immediate way to reach them.
Digital media marketing is relatively less expensive, has a wider reach and provides a higher ROI than traditional media channels. As we race towards 2019, the importance of digital marketing cannot be understated. Here are a few reasons why digital marketing matters in 2018.
It levels out the playing field: Unlike traditional media which could be unaffordable for small businesses due to their high costs, digital media is not only relatively less expensive, but also allows for a more targeted audience. This means that businesses can reach out directly to their target audience without reaching out to the whole population. This gives small businesses the competitive edge in the market and helps them compete against bigger rivals.
The conversion rate is higher: Businesses using digital marketing measure the conversion rate through real-time, ie identifying the percentage of viewers who get converted into leads and then subscribers and in the end finally purchasing the service or product. Digital marketing tools such as SEO, Social media marketing and Email marketing show a high conversion rate due to their ability to generate a quick and effective communication channel with the consumer. Businesses are increasingly hiring employees with digital marketing certification to ramp up their digital marketing strategies for better results.
Catch the audience on the go: Adopting one’s website for mobile viewing has become crucial as the number of mobile internet users grow by leaps and bounds. These days nearly all customers have access to a smartphone and most of them even look for products on the same. In such cases digital marketing becomes a vital tool to not only catch the audience at the right time but to also convert them.
Cost effectiveness: As mentioned earlier, digital marketing is not only more affordable than traditional marketing, it also has a higher ROI. If businesses do not have the budget to reach out to the entire populace, they can instead reach out to a niche audience and enjoy higher conversion rates. Businesses can pick and choose their digital marketing mix to meet their needs and budget without break the bank.
Higher revenues: As per a studies, it has been shown that compared to traditional meth-ods, digital media marketing is known to generate 2.8 times more rev-enue. This is due to the higher conversion rates, lower financial investment and higher ROI.
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