Moving from Traditional Marketing to Digital Marketing
Aug 17 2018 The DMTI
The question of whether to go digital and give traditional media the miss entirely is one that plagues many marketers these days. Most people think that traditional marketing is on its way out and the numbers support them, with traditional marketing falling nearly 160% compared to digital marketing expenses which increased by over 14%. But are the two really that different? What makes one better than the other? Let’s take a look.
What is traditional marketing?
Traditional marketing is the one we associate most with advertising and one we have al-ways been familiar with. This means newspapers, billboards, radio ads, brochures, even business cards.
What is digital marketing?
Digital marketing is the marketing that takes place online, such as websites, social media mentions, YouTube videos, banner ads and many other advanced digital marketing techniques. In simple terms, the only major difference between digital marketing and traditional marketing is that the former uses digital devices and me-diums. Unlike traditional marketing though, digital marketing is inbound with the consumer finding the business online, whether through an online search or by encountering it on a social network.
Pros and cons of traditional marketing
One of the factors most in favour of traditional marketing is its familiarity. Seeing billboards on the roads, ads in the newspaper and on the television are activities we are all familiar with. However, traditional marketing not only caters to a local market, its results are not easily measured and it is also highly expensive as compared to digital marketing. One of the biggest cons of traditional marketing is that it is one way with no way of interacting with the audience.
Pros and cons of digital marketing
One of the main benefits of using advanced digital marketing techniques is that the campaign can reach an infinite audience. One can target the campaign to reach a local audience or an entire global audience on the internet. Its results are also easier to meas-ure and it is a very interactive method of reaching out to the audience. The interaction can lead to the company gaining valuable consumer feedback. All this can be achieved at a fraction of the cost of a traditional marketing campaign. However, digital marketing requires patience and achieving measurable results can take a considerable amount of time.
Can we balance the two?
The world as we see it is changing, an increasing number of people are taking to digital devices with mobile internet making in-roads into almost every corner of the country. As a result, it makes sense to switch to digital marketing and give traditional marketing a lesser importance. For entrepreneurs who are not confident about their digital marketing skills ,there are a wide variety of digital marketing online training courses available to help them brush up their skills.
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