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Key points to shaping a Successful Digital Career

Feb 19 2019 admin

career in digital marketing

If you’re reading this article then you are already aware of the importance of digital marketing in our increasingly online world. Digital rules our lives, from our banking transactions to our cab bookings, almost everything is online and brands have taken note. In this scenario, it is quite obvious that a career in digital marketing can be an exciting opportunity to successfully showcase your marketing skills. Wondering where to start? Here’s a guide to help you out!

1. Get social: Gaining a comprehensive knowledge about the science and art of social media is vital to for a digital marketing career. This means taking a good look at how brands create relationships on social media by interacting with their consumers, both existing and potential. Knowing this will help you create effective campaigns.
2. Build your portfolio: Having a bank of projects that you have managed or been a part of help build credibility. It also shows potential employers your abilities and creates a ready reference to your skillset.
3. Network: Build a LinkedIn profile or simply find local networking opportunities to interact with others in the industry and build contacts. This will help you grow your network and leverage it when required.
4. Stay updated with the latest trends: The digital marketing world is a fast-evolving one. What works today may be old news tomorrow, which is why one needs to have an eye on the industry and be updated on the latest trends. This will come in handy whether you take up a freelance career or an agency role.
5. Build a blog: One of the best ways to showcase your skill set and learn at the same time is blogging. Having a thriving blog with visitors and regular followers is a testament to the fact that you know what you are talking about. A well-written and popular blog also acts as a showcase to your skills and helps attracts clients or land a good job.
6. Learn the analytics game: Digital marketing relies on data and its analysis. One needs to be able to analyse data to both create effective campaigns and gauge their performance. There are a whole bunch of data analytics programs that can help brush up your skills.
7. Sign up for courses: One of the easiest ways to give your career in digital marketing a boost is by signing up for a digital marketing course. You can not only gain an in-depth look into the industry and learn important tools and tricks but also get an opportunity to network with industry veterans and learn from them.
8. Decide your career goal: Whether you wish to work as an in-house digital marketing consultant or in an agency or go freelance, deciding which career path to focus on will help you get a good head start.