Is a Digital Marketing Job Right for your career?
Aug 18 2018 The DMTI
Everyone who is in the job market knows about the serious demand for digital marketing skills and how the digital skills gap is set to widen, even though the job market is booming and brands are putting more of a focus on digital marketing than ever before. But is that the right move for you? Here are a few reasons a digital marketing career may be the perfect move for your career.
Be in-demand: With 150,000 digital jobs predicted by 2020 and not enough digital profes-sionals to fill them, aspiring digital marketers find themselves in a favourable situation. The demand for digital marketing professionals is far outstripping the supply and giving those who wish to join the industry an opportunity to enhance their career progression.
Enjoy more career choice: Digital marketing can take you to any industry, be it FMCG, banking, hotels and more. Even the size of the company does not really matter as almost all brands are investing in the relatively cheaper digital marketing. With brand shoring up their digital media outreach, those looking for a career in digital marketing can enjoy the options of working in the company of their choice.
Enjoy a better compensation: As the demand for digital marketing professionals outgrows the supply, the value of a digital marketer also rises, with many companies paying a pre-mium for the services of such experts. Salaries in the digital world are rising to match the demand and the digital marketers stand most to profit.
Create your own career: Unlike traditional careers where one has to gain experience and create a portfolio, a digital marketing career offers one the opportunity to be one’s own boss. Enhancing your CV with a degree in digital marketing and online exams such as the Google Analytics exam and HubSpot’s Inbound Certification exam can also help you gain certification and act as a showcase for your digital knowledge.
Exercise your creativity: The best part about digital marketing is that every day is a new day. In order to hold the attention of the attention-deficit audience, brands are constantly on the lookout for new ideas and inspirations. This makes digital marketing a fun and engaging sector to work in and let your creativity run free.
Flexible hours: A digital marketing job is mostly done online, thus digital marketers enjoy a greater freedom of working from the location of their choice and the hours put in. Many jobs allow digital marketers to work remotely which helps in maintaining a better work-life balance.
A higher package, flexible hours and more are just some of the many advantages of hav-ing a career in digital marketing. The vast and vibrant industry is a great place to start building one’s career as a master marketer.
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