How To Be A Digital Marketing Expert
Aug 23 2018 The DMTI
Hardly anyone who is alive hasn’t been exposed to digital marketing. It is everywhere, on our mobile phones when we log into our social media accounts, on our laptops when we see Google Ads and much more. However, the market is very short on talent with 90% of marketers report suffering from a shortage of digital skills. This makes the market open for the right experts to move in and make their mark. But how does one go about pursuing a digital marketing career? Here’s how.
Gain a certification: To be a digital marketing expert, one needs to learn Digital Marketing. You can do this by signing up for a digital marketing course, either full-time or part-time. This will give you a compre-hensive knowledge of the industry and its workings while preparing you for your career. Having a digital marketing certification also makes it easy for recruiters or clients to hire you as it is a proof of your expertise.
Define your niche: Getting to know oneself is one of the first tenets of digital marketing. Defining your niche will help you understand whether you wish to be a conversion optimisation or lead generation expert? Is SEO your siren call? Answering these questions and more can help you identify your true path in digital marketing.
Stay updated: Algorithms change every so often and not staying on top of them means being left behind and becoming irrelevant. Keep yourself updated about the latest changes in the industry to ensure rapid adaptation of said changes.
Build your presence: One can hardly be called a digital marketing expert if one is not online, therefore having a strong digital presence is key to your success. This can be through a website, a blog or even YouTube videos. The key is to keep posting regularly and with content that is relevant to your subject.
Improve your social media game Social media marketing is one of the key pillars of digital marketing and it makes sense to have an active presence on these platforms. This is also important as more and more people are taking to social media sites, with numbers expected to reach 3.2 billion as of 2021.
Network like a pro: Creating a strong network is one of the vital aspects of being a strong digital marketer. You can begin by attending networking meet-ups, conferences and other industry events in your city. Attending workshops will not only help you learn more about the industry but also create more networking opportunities.
Creating a digital marketing career and becoming a digital marketing expert requires a lot of studies, hard work and focus. As the digital takes over our world, now is the best time to begin.
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