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Get The Responses You Desire With Keyword Research in Content Marketing

Jun 20 2019 admin

Ask any SEO expert will tell you, the three most important factors for good SEO are link building, content marketing and keyword research of which the latter is the most important. The reason why keyword research is so important is that it helps a website draw tons of organic researches. Basically, an effective keyword is all that stands between getting good hits that convert into sales and few or no hits at all.

What is a keyword?

A specific word or phrase that is typed into a search engine to find a topic that one is looking for. For example, apple is a single keyword, and when typed into a search engine, it will yield hundreds if not millions of results. The results are then ranked according to what the engine feels will provide the best answer to one’s query.

How to find the right keywords for my needs?

By using an effective keyword research tool. It can help you find the right niche for your business, research and target the right audience, rank well in search engines and drive traffic to your site.

How will discovering what people are searching for help my business?

Knowing what your prospective clients are searching for will help you position your brand in a better way to help them and your business achieve its goals.

How do I know what a good keyword is?
To determine what a good keyword is, ask yourself the following questions:
Are these the keywords people are searching for?
Will the people who are directed to my site after through these keywords find the solution to their queries?
Will the traffic generated by this keyword help my adwords optimization strategies?

If the answer to these three questions is no, then it is time to take another look at your keywords.

Features of a good keyword
Long tail keywords

A long tail keyword is more specific than a short tail keyword that is more commonly used and thus can throw up hundreds if not thousands of hits. A long tail keyword’s specificity brings back fewer results and thus can make your content rank higher while directing potential audiences who may be more interested in your business. The more specific you are the better your chances of being ranked well for those specific long tail keywords are.

Keyword Difficulty

Knowing if your keyword is difficult to rank is the next step in your journey. If your keywords meet the previous criteria, then you should evaluate them on the basis of whether people are actually searching for these keywords, what is the level of competition for these keywords, and finally, how many sites are using the same keywords as you? Knowing the answers to these questions will determine whether your keywords will rank well in the search engines or not.