Dentsu Aegis Network (DAN) E4M Digital Report 2019
Jan 22 2019 admin
The Dentsu Aegis Network along Exchange4media has come out with its Digital Report for 2019. The report focuses on the developments and growth in the advertising industry over the last year with a special focus on digital marketing and how it is changing the way the industry works.
The report provides an analysis of the top trends in advertising spending and the factors that affected it such as the floods in south India and parts of the eastern coast. It also aims at providing an understanding of the trends and disruptors that can influence the market in the future such as blockchain, regional content, hyper-personalisation and mobile technology. It also provides a comprehensive look into the challenges like ad frauds, security risks and more which the digital marketing industry currently faces or is expected to face in the future. The report uses in-depth case studies to illustrate the efficiency of digital media and why it is becoming the advertising avenue of choice for most brands. Containing think-pieces from leading digital media professionals, the report is a must-read for those who wish to gain a better understanding of the digital marketing industry in India.
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