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THE DMTI

WHERE DIGITAL MARKETERS ARE BORN

Digitise Your Career With An Online Digital Marketing Course

Aug 08 2018 The DMTI

Let’s face it, the world is going digital and we’re on for the ride. Everything we know of is being digitised and chief amongst them is marketing. With the number of Internet users in India expected to hit 500 million and with a mobile penetration growing by leaps and bounds, it is no wonder that […]

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Put Your Career In High Gear

Aug 08 2018 The DMTI

Dreaming of a career in digital marketing With over 90% marketers suffering a shortage of relevant digital skills and only 8% companies feeling strong in the digital arena, there has never been a better time to go fire up your career! But being industry ready means being well-versed in all things digital, and the best […]

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How To Be A Digital Marketing Superstar

Aug 08 2018 The DMTI

From smartphones to social media, our lives in the 21st century is ruled by all things digital, so it is no surprise that digital media marketing is growing with such leaps and bounds. The transition has not been too easy though, India still lacks highly skilled and efficient professionals in the digital marketing industry, one […]

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Fast-track Your Career With DMTI

Aug 08 2018 The DMTI

Since its appearance in 2010, the digital marketing industry in India is booming. In fact, most, if not all, major companies have a wide digital outreach program to reach out to its consumers online. This transformation has made the industry ripe for establishing a flourishing career. And what better way to start than with a […]

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Programmatic Buying – what does it mean?

Apr 09 2018 admin

Programmatic Buying is nothing but buying and selling of media inventory through technology. There are two kinds of programmatic buying: 1) Programatic Direct & 2) Programatic RTB What is Programmatic Direct? This is essentially fixed inventory (or guaranteed ad space) that you buy. It is also called Automated Guaranteed, Programatic Guaranteed and Programmatic Premium etc. […]

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Implication of budget on advertising – Views on E4M

Feb 06 2018 admin

When a lot of concerns have been expressed about transparency, efficiency, ad fraud, etc, adoption of blockchain in advertising would be a game changer for all of us. Views on the same is covered by Exchange4media Finance Minister Arun Jaitley sanctioned Rs. 3,037 crore for the government’s ambitious ‘Digital India’ programme during the Union Budget […]

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2018, The end of media agency life as we know it?

Feb 06 2018 admin

Over $10bn worth of advertising dollars is under review globally & we are only 30 days into the new year. More is expected in the coming days, which would make 2018 the year of blood bath. Unlike the year 2015, where short term gains in the form of cheaper media was the consideration, this year […]

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Social: the new face of Paid Media?

Jan 29 2018 admin

Mark Zuckerberg announced yet another change a few days ago – Facebook will soon show more content from friends and less from brands. This latest move has opened up another can of worms. While many are rejoicing that FB has finally gone back to connecting people, others are speculating that this is a clever move […]

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The Refined Facebook Algorithm: The New KID on the Block!!

Jan 19 2018 admin

Facebook unveiled its BIGGEST algorithm change earlier this month, to favor news from friends and family rather than brands which strive hard to reach out to its audiences! This ginormous transition will certainly show a spike in the CPM rates for Facebook Ads. Most Digital marketers world over predict a jump from $1 to $15. […]

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The 6 Stars of Social Media and how to advertise on them.

Jun 15 2017 admin

Social Media has become an inseparable part of our lives. It inspires us, prompts us to take action, start a change-sparking conversation, and express ourselves freely. The Social Media landscape is dominated by 6 leading platforms, each a star in its own right. So, how do these platforms use Digital Marketing to help businesses to […]

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4 ways to improve your content efforts in 2017

Jan 16 2017 admin

Content is digital marketing’s driving force. Creating useful, actionable free content, which appeals to your audience, is the best way to gain a following online. From social posts to blogs and articles, your content will be how your audience will judge your brand. So, we’ve listed 4 tips, which can help improve your content output […]

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Lite And Easy! Top 5 Apps That Don’t Chew Through Your Data Plan.

Dec 04 2016 admin

In this day and age, managing your mobile data consumption has become a very real struggle. With faster speeds we find heavier forms of content. Installing data savers, manually controlling data usage and even switching over to a prepaid connection are just a few of the methods we employ to stay within our monthly limit! […]

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Money is going digital: 5 top e-wallets for these hectic times

Dec 01 2016 admin

Demonetization has had all of us queuing up at our banks and ATMs to stuff our wallets with Rs. 100 notes. But, with the huge demand and limited supply of these notes, often times people are turned away from their monetary outlets. But why should this mean absolutely no cash flow? The present economic condition […]

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Trend setter or trend follower? Instagram Stories

Aug 03 2016 admin

Instagram launched its newest feature late last night, one that many will now be familiar with, Instagram Stories. Now if that sounds similar to Snapchat Stories, it’s because they ARE uncannily (or not) similar. Just like Snapchat, Instagram Stories is an ephemeral piece of content, which is viewable only for 24 hours. Snapchat Stories were […]

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Marketing Hacks: 8 tips to for effective Search Engine Marketing

Jul 28 2016 admin

Search Engine Marketing is a concept which is widely used by digital marketers and brands across all industries. Shortly termed as SEM, it is often termed as the backbone of digital marketing. That being said, SEM has evolved to a great extent and more platforms are entering the SEM ecosystem. The pioneer of SEM in […]

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The Evolution Of Instagram for Social Media Marketing

Jul 28 2016 admin

Major events in life are incomplete without posting a picture online. While Facebook always had the photo sharing feature, it was Instagram which really set a fire to the trend. Founded by Kevin Systrom and Mike Krieger in 2010, Instagram has now become the top photo social media platform. With a large audience comprising of […]

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Importance of Digital Marketing for Startups

Jul 27 2016 admin

The world of marketing is a constantly changing sphere. Those who come out on top are the ones who are able to adapt. With rapid digitization, the world is becoming one global market. The digital marketing community needs people who are able to understand and work the market to their favour. It is a must […]

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Influencer Marketing and it’s Importance for Brands

Jul 25 2016 admin

Sometimes, reaching out to your audience requires you to have a liaison. Someone who has a wide reach, a large number of followers and a knack for convincing them about an idea. These individuals are called influencers and this style of marketing is called influencer marketing. The textbook definition of influencer marketing is a type […]

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How important is Continuous Education for Marketers?

Jul 25 2016 admin

Common perception is that while skilled professionals like doctors, lawyers, chartered accountants, etc. need to update their knowledge periodically there is no such requirement for a Marketer. In a room full of senior professionals from multiple disciplines there was a raging debate on whether ‘negotiation’ is a science or an art, whether it can be […]

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Content is king: The Evolution of Content Marketing

Jun 14 2016 admin

In a world of smart-phones and smart homes, consumers are looking at smart communications. Gone are the days when simple and to the point ads would convince customers. Now they like the message to be wrapped and delivered as nicely as the product it is trying to push. Thus, content marketing has risen to the […]

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