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THE DMTI

WHERE DIGITAL MARKETERS ARE BORN

With over 90% marketers suffering a shortage of relevant digital skills and only 8% companies feeling strong in the digital arena, it is no wonder that digital marketing is such a happening career at the moment. As demand outstrips supply, the need for trained digital marketing professionals is on the rise and with this the […]

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The importance of search engine marketing (SEM) has grown by leaps and bounds over the years. Virtually every online marketer relies on it to take their brand ahead and keep on top of the search engine rankings. However, only a few of them think of getting a search engine marketing certification, which is a shame […]

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In this competitive day and age, businesses are looking beyond internships, scores and extracurriculars while hiring employees. Most businesses are on the lookout for employees who can add something to the organisation and take it forward. In such scenarios, a simple graduate degree may not take you far. One needs to build up one’s resume […]

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Anyone who has used Google or any other search engine has encountered pay-per-click or PPC advertising. They are the advertisements that appear on the side of one’s search results. Basically, PPC is an online advertising medium where advertisers can show their ads when people enter a relevant query into the search engine. As the advertiser […]

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Hardly anybody with an internet connection is unaware of the power of social media and brands not far behind. Social media provides them with a place to not only reach out to their customers but also make themselves relatable and human. Keeping up with social media though can be a tough task with algorithms and […]

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Google receives billions of search queries per day with only the top results having 33% odds of getting clicked. Many people don’t even go to the second page of results, so if a brand is not ranking well they cannot reach out to potential or existing customers. To ensure that their rankings are on the […]

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Programmatic buying uses a lot of jargon that most people are not familiar with, and when people are not familiar with something, they are not likely to adopt it. Which is a shame as companies can really benefit from it. So let’s look beyond the jargons and understand what programmatic buying is. In simple terms, […]

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With digital marketing on the rise, many companies in India and abroad are investing in a digital marketing team. However, a shortage of skilled professionals plagues the industry with over 90% marketers suffering a shortage of relevant digital skills and only 8% companies feeling strong in the digital arena. This makes it perfect for anyone […]

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learn seo

The world of digital marketing can be quite complex to newcomers. Jargons and terms used can be confusing for someone who wants to start their digital marketing journey. Let’s take a look at some of the most commonly used terms in digital marketing today: SEO, SEM, SMM and see how they form the three pillars […]

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Learn Digital Marketing

Starting one’s own start-up means dealing with a million things that need one’s attention. Everything right from managing the product, logistics, payments to marketing requires direct supervision and decision making. In this situation, many entrepreneurs tend to ignore marketing as it seems to be an expensive liability. But this could not be farther from the […]

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digital marketing course

The digital world is changing every day and with businesses rapidly making the transition from traditional to digital marketing, it makes sense to create a career in this field. A digital marketing course is often the best place to start in your quest to become a digital market-ing specialist. Enrolling in such a course will […]

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Learn Digital Marketing

Hardly anyone who is alive hasn’t been exposed to digital marketing. It is everywhere, on our mobile phones when we log into our social media accounts, on our laptops when we see Google Ads and much more. However, the market is very short on talent with 90% of marketers report suffering from a shortage of […]

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digital marketing career

Everyone who is in the job market knows about the serious demand for digital marketing skills and how the digital skills gap is set to widen, even though the job market is booming and brands are putting more of a focus on digital marketing than ever before. But is that the right move for you? […]

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advanced digital marketing

The question of whether to go digital and give traditional media the miss entirely is one that plagues many marketers these days. Most people think that traditional marketing is on its way out and the numbers support them, with traditional marketing falling nearly 160% compared to digital marketing expenses which increased by over 14%. But […]

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Pros & Cons of Digital Marketing

Aug 15 2018 The DMTI

online marketing courses

That digital marketing has taken over our lives is no secret. An increasing number of busi-nesses are looking to it to reach out to their audiences directly at costs that are lower than traditional media. Digital marketing provides higher conversion rates and ROI and is in many aspects better than traditional media. However, everything is […]

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digital marketing certification

Our lives are getting intertwined with technology more than ever before. Almost every one owns either a smartphone, conversational AI devices such as Amazon Alexa and Google Home, laptops, and tablets or a combination of these. And where the audience go, busi-nesses will follow, in this case online. One of the main reasons digital marketing […]

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advanced digital marketing

The words digital marketing is on everyone’s lips nowadays. Companies are rapidly adopting it as a part of their overall marketing policy and it is creating thousands of jobs in the industry, however the questions, “What is digital marketing? And how does it work?” are ones that people still keep wondering. First, let us tackle […]

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search engine marketing

Alphabet’s Google has become such a part of our lives that it has officially been declared as a verb by the Oxford Dictionary. No matter what the topic, Google has the answers for it all and for free! Yet the company made $31.91 billion in 2017 Q4 alone. How is this possi-ble? How can a […]

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Online Digital Marketing course

Let’s face it, the world is going digital and we’re on for the ride. Everything we know of is being digitised and chief amongst them is marketing. With the number of Internet users in India expected to hit 500 million and with a mobile penetration growing by leaps and bounds, it is no wonder that […]

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Put Your Career In High Gear

Aug 08 2018 The DMTI

Digital Marketing Career

Dreaming of a career in digital marketing With over 90% marketers suffering a shortage of relevant digital skills and only 8% companies feeling strong in the digital arena, there has never been a better time to go fire up your career! But being industry ready means being well-versed in all things digital, and the best […]

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