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THE DMTI

WHERE DIGITAL MARKETERS ARE BORN

You’re a digital marketing expert, probably working at an agency, a company or doing freelance. You’re expected to have a sophisticated grasp of available media channels, the ability to identify up-and-coming opportunities, on top of having the basic skills of a brilliant marketer. To top it all, you’re expected to drive measurable success for your […]

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content marketing strategy

Most people confuse content strategy with content marketing and treat those words interchangeably. However, these are two different terms altogether that mean different things and understanding this difference is the key to making your content production and distribution efforts far clearer both on paper and in practice. Content Marketing Content marketing can be considered an […]

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search optimization techniques

Those who do not evolve are left behind. This adage is true for both the natural world and in the world of marketing. Consumer tastes and requirements are forever changing and those who do not adapt are left behind in the race. Nowhere is this need for evolution more prominent than in the world of […]

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content marketing

240 characters, 30-second videos, it seems like short-form content is the order of the day. Why would someone spend their time reading a 500-word article when they can read a short piece and get the same information is the argument. After all, short-form content can provide concise information, people don’t have to spend valuable minutes […]

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Marketing on Instagram

When Instagram was launched in 2010 very few people that thought that the platform would amass over 1bn monthly active users, making it the second most engaged network after Facebook. So is it any surprise that businesses are fast getting on Instagram to boost their SMO techniques. In today’s highly competitive business environment brands, both […]

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social influencers and branding

The rise of social media means that an increasing number of brands are choosing it to be their primary audience engagement channel. However, with the explosion of ads in the space, many consumers prefer to mute or not follow the brands in the social space.  This is a huge loss for the brand as it […]

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social media strategy

Unlike other social media platforms that are designed for sharing one’s life stories, LinkedIn is dedicated to only professional networking. In fact, so huge is the impact of LinkedIn on its users that many employers first look at an employee’s LinkedIn profile before making the decision to hire them. But what does all this mean […]

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email marketing strategy

Email is used by more than 34% people or 2.5 billion globally and that is predicted to increase to 2.8 billion by 2020. In fact, studies show that about 196 billion emails are sent out daily worldwide. As we can see, email is a powerful thing. In fact, think of your own experiences, do you […]

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digital marketing technology

From being just another marketing strategy to being the biggest marketing strategy digital marketing has come a long way. Which is why as the days go by, it becomes increasingly crucial for marketing teams of any business in any industry to be well versed in this subject. Digital marketing no longer means having just a […]

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twitter marketing

“Get on Twitter”, is something business owners are frequently being advised to do. But not many businesspeople understand why they should be on Twitter in the first place. After all, the number of Twitter users are much lower than the number of Facebook users and platforms like YouTube and Instagram seem like a better option. […]

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Is The Age of Facebook Over?

Aug 11 2019 admin

facebook optimization

Media, both traditional and social is ablaze with the new, Facebook is dying. The titan of social media platforms has been battling declining user interest, users leaving in droves, privacy scandals and hate speech. The hashtag #deletefacebook is trending and younger audiences are finding far more engagement and community on other social platforms. Putting all […]

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online reputation management

Raise your hand if you have seen this pattern. You have a poor experience with a brand and call their customer service, you wait for 5-10 minutes on hold only to get an executive who is little to no help. On the other hand, you complain about your poor experience on a social media platform […]

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digital marketing techniques

No business can succeed without a good marketing strategy. With so many forms of marketing available, businesses often find themselves pondering about the best marketing mix for their needs. While the charm of mainstream marketing strategies cannot be denied, the most important strategy to keep in mind in today’s business environment is digital marketing. In […]

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content strategy

Content without value-add is just a collection of words. If a brand’s content strategy is not delivering value then there is a need for the brand to do a serious rethink about their offering.  A brand needs to utilise its content in an effective manner to see their desired results. Every piece of content needs […]

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how to improve social presence

Anyone can produce content. But creating engaging, relevant and shareable content is an art form. Only content bearing these hallmarks will give creators the desired results of: increase in traffic clicks opt-ins conversions sales comments likes mentions Creating content that does not align with these characteristics is a waste of time for both creator and […]

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importance of social influencers

No one who is online these days is unaware of the widespread impact of social influencers. From Instagram to YouTube, influencers abound across our social spaces and heavily influence our purchase decisions. Those of us who are not caught up in this whirlwind of influencers may well ask who are these influencers and why do […]

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content marketing strategy

With the rise of digital marketing has come the rise of content in marketing. The growth of content marketing over the past few years has been nothing short of explosive with surveys showing almost 75% of businesses increasing their content marketing budget. One of the main reasons behind this meteoric growth is the fact that […]

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storytelling through social media

Hardly anyone in this world is immune to the power of stories. They have the power to entertain, reach out to our innermost feelings and bring about change. As a result, storytelling can be quite a powerful tool in the hands of content creators. The right story can not only elicit powerful emotions and responses […]

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In this era of competition, gaining the edge is of utmost importance. One way to do this is through digital marketing, which is rapidly gaining favour as the marketing tool of choice for all businesses. Having a digital marketing presence is of utmost importance in this day and age. Of the many techniques that encompass […]

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Ask any SEO expert will tell you, the three most important factors for good SEO are link building, content marketing and keyword research of which the latter is the most important. The reason why keyword research is so important is that it helps a website draw tons of organic researches. Basically, an effective keyword is […]

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