The entire program has been broken into 3 sessions of 8 hours each:
Session One- IIntroduction to Search Engines
- Introduction to Search Engines & SEO
Session Two – On Page & Off Page Optimization
- Site Architecture and Keyword Selection
- Content Design and Page Optimization
- Linking Strategies
- Technical Considerations
- Introduction to Content Management Systems
- How to Dissect a Website?
Session Three – SEO Tools
- Introduction to different tools such as SEOmoz, WebMaster, Traffic Estimators etc.
- Maximizing Conversions
- Monitoring Traffic & Reporting>