Weekend Programs

Certificate Program in Search Engine Optimization (SEO)

A 24-hour module, it will teach you to apply the latest SEO techniques and advanced data design principles to maximize your website search rankings. This module will show you how to build high-performance websites and use advanced SEO solutions that will boost your natural search rankings and increase site visits.

LEARNING OUTCOMES
  • Introduction to SEO
  • Search Engine Basic & Market Data
  • SEO Objectives
  • Review Sample Website
  • Discussion on the observations
  • Based on the Topics Domain will be booked
  • Website Audit Basics

  • Important Factors to be consider for Audit
  • Setup Domain & Hosting
  • Install WordPress

  • Set up website with minimum features
  • Important Plugins
  • Importance of Google Analytics
  • Importance of Google Webmasters

  • Setup of Google Analytics & Webmasters

  • Setting up analytics on other Search Engine – Bing
  • Content Preparation – Imp Aspects

  • Keyword Research

  • Google Trend Analysis
  • Competition Analysis – for Own Website
  • Off-Page – Basic
  • Google Places
  • Directory submission
  • Tech Aspects
  • Optimization

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