Weekend Programs

Advance Email Marketing Training Program

Co-Partner

A 28-hour program, this will train you to run an effective e-mail marketing campaign from start to finish. One of the most debated platforms in Digital Marketing, this is one of the most cost-effective way to reach out to potential and existing customers. The program is designed to take you through all aspects of E-mail Marketing – a step by step learning module has been designed so as to focus on each important parameter of e-mail marketing. The program will take you through the legal issues of emailing, email design & templates, content writing tips for e-mailers, reporting & analytic, etc. The program will also delve into case studies and share best practices & next genera(on trends in email such as video emails. The program finishes with hands-on strategizing for email marketing.

LEARNING OUTCOMES
  • Scope of email marketing
  • Evolution of email marketing & the Spam Act
  • Data collection methods & best practices
  • Content strategy for email
  • Spam & Inbox delivery
  • Reporting & Analytics
  • Strategy for E-mail Marketing
  • Best Practices & new- gen trends in Email
  • Case study discussions & analysis

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