Advanced Program in Social Media Marketing

Program Structure

The entire program has been broken into 5 sessions of 8 hours each:

Introduction to Social Media

  • What is Social Media?
  • Evolution of Social Media
  • How the World & India consumes Social Media?

Facebook for Business

  •  The world of FB.
  •  Statistics
  •  FB offerings for Brands
  •  Business Pages & Features
  •  EdgeRank
  •  Strategies & Insights
  •  Case Studies
  •  Best Practices
  •  FB Advertising
  •  Applications & Resources

Using the LinkedIn Network

  •  Statistics
  •  Why LinkedIn
  •  Options for Brands
  •  Company Pages
  •  Groups
  •  QnA
  •  Advantages of using LinkedIn
  •  Best Practices
  •  Advertising on LinkedIn
  •  Case Studies & Resources

Twitter, power of 140 characters

  • Statistics
  • When & How to use
  • Twitionary
  • Hashtags
  • Trending Topics
  • Live Tweeting
  • Customized Content
  • Influencers
  • Tools & Measurement
  • Klout Score
  • Celebs vs. Brands
  • Case Studies & Best Practices
  • Twitter Advertising
  • Resources

Brand Channels & YouTube

  •  YouTube Statistics
  •  Basic Features
  •  Opportunities for Brands
  •  Content Approach
  •  Approach for Views
  •  YouTube Insights
  •  YouTube Advertising
  •  Case Studies
  •  Best Practices
  •  Resources

Other Social Media Platforms

  •  Blogging
  • Forums & Reviews
  • Photo Sharing
  • Pinterest
  • Instagram

Online PR & ORM

  • Critical Thinking
  • Planning 101
  • Hybrid Media Expansion
  • Social Snowball
  • Measurement & Accountability

Art of Social Listening

  • Monitoring
  • Engagement & Analytics
  • Case Studies
  • Social Media Monitoring Tools
  • Social Media Metrics
  • Social Media Evolution
  • Monitoring & Engagement In Action

Social Media Strategy

  • Understanding the Brand
  • Understanding the Objective
  • Understanding Strategy
  • Understanding the Medium – Medium Mix
  • Finding the intersection between Brand, Objective and Medium
  • Routes (brand vs theme, activities – promotion heavy, information heavy, content heavy)
  • Communication Strategy
  • Content Strategy
  • Measurement/Monitoring
  • Refinement / Optimization

Assessment & Feedback

Assessments are a mandatory part of DMTI programs. DMTI Certification is given only on successful completion of projects/assignments and tests.

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