PGPDM 2017-18

Program Structure

The 1-year program comprises of 4 trimesters – each lasting three months. The first half of the program is built around 19 core courses providing you with an in-depth understanding of all aspects of Digital Marketing. The second half of the program consists of a paid internship, a capstone project & final placement. The students also participate in the “Career Transformation Program” throughout the year. The CTP has been designed for personal development of the participants and focus on the soft skills of the individual.

Curriculum Overview

 

Trimester1

  • Introduction to Marketing Management
  • Fundamentals of Traditional Media
  • Introduction to Digital Media Marketing
  • Digital Technology
  • Online User Behavior
  • Search Engine Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Online Reputation Management & Online PR
  • Digital Content Writing
  • E-mail Marketing
  • Mobile Marketing

Trimester2

  • Search Marketing Advance
  • Social Media Marketing Advanced
  • Digital Creative
  • Digital Media Strategy
  • Digital Data Analytics
  • Social CRM
  • Digital Ad Sales
  • Digital Media Planning & Buying
  • E-commerce
  • Programmatic Buying

Trimester3

  • Paid Internship

Trimester4

  • Paid Internship

  • (T1 – T2) Live Projects
    • Business Communication
      Business Etiquettes
      Personal Grooming
      Body Language
      Presentation Skills
      Career Orientation
    • Job Search Strategies
      Networking
  • (T3 – T4) Capstone Project
    • Entrepreneurship
      On and Off-Campus
      Recruitment / Job Search

Career Transformation Program


Student Mentorship Program

Note: Topics are subject to change based on Industry requirements

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