PGPDM 2017-18

Learning Outcomes

The PGPDM program will help you learn profoundly all aspects of Digital Marketing. Along with digital marketing, Post Graduate Program in Digital Media Marketing will also give you an in depth understanding of traditional marketing and will enable you to:

  • Develop an advanced knowledge of the concepts and theories that underpin Digital Marketing approaches, and their relationship to conventional marketing
  • Develop a deep understanding of the factors that drive consumer behavior in the digital economy
  • Develop advanced skills in the practices that relate to digital and data-driven marketing, including critical analysis and evaluation
  • Plan and manage Digital Marketing strategies for your organization and target audiences, taking full account of budgetary and other constraints
  • Gain a significant advantage in the domestic and international marketplace
  • Increase your capacity to test and measure various marketing channels evaluating ROI for your business

Get certified in the following-

  • Google AdWords (Basics & Advanced)
  • Facebook BluePrint
  • Twitter FlightSchool
  • Email Marketing- HubSpot
  • Google Analytics

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